Volta Charging Drives Foot Traffic and Store Visits for Tire Brand Using Foursquare Attribution

Challenge

A leading tire store partnered with Volta Charging with a goal to increase brand awareness and drive in-store visits. Volta helped the tire store achieve their goal by leveraging FSQ Attribution to prove the effectiveness of their marketing efforts.

Solutions

Tapping into Foursquare’s deep location expertise, specifically with FSQ Attribution, Volta Charging developed a benchmark to measure performance over time and project foot traffic goals based on custom targeting and media spend. These improved brand metrics allowed the tire store to match ad exposure and evaluate the lift in store visits.