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Unlock a world of opportunity with Foursquare

Seamlessly integrate the highest quality geospatial data to deliver unmatched location intelligence and drive superior outcomes

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Partner with us

Learn more about partnering with Foursquare

Programmatic advertising


Foursquare’s solutions are integrated directly into the demand-side platforms of thousands of global advertisers.

Audience targeting: help your clients find and reach customers based on real-world behavior and location context


Campaign optimization: programmatically optimize your clients’ campaigns using store vistas  as a signal of success

Digital Media & TV


Foursquare’s solutions help you better understand your audience and win business from advertisers and marketers.

Omnichannel media optimization: Layer location intelligence across digital publishers, social, audio, TV, digital out-of-home, and more.


Inventory monetization: Show advertising clients the effectiveness of your media and why your users are the right ones to reach.

What our partners are saying

“We’ve seen a 50% improvement in a lot of those KPIs [related to foot traffic lift]…and that’s a big credit to Foursquare and the team.

Foursquare’s measurement system is really important, so many advertisers use it to help evaluate [their ads on TikTok]. At TikTok, we’re launching many new products to meet advertiser demand…[In some cases, a new] product wasn’t even built with the primary intention of driving in-store visitation, but we’ve actually confirmed [that it does]…It’s really been great to have all of these learnings to be able to prove that we can drive offline store visitation as well as online…”

– Casey Hamlyn, Head of Marketing Sciences North America, TikTok

“Foursquare is one of the only partners that is able to provide measurement on nearly every channel.

Partnering with Foursquare we’ve been able to optimize our campaigns in-flight on a regular basis to ensure that we are driving the highest possible return. What is most rewarding about working with Foursquare is the fact that the tools and technology you have not only stand out in the industry, but that you are constantly evolving to meet the fast-changing needs of markets. The piece that stands out most is Foursquare’s willingness to adapt and bring in new partners so that we can keep a cross channel view of how our campaigns are driving traffic.”

– SVP Analytics & Research, Universal McCann

“Foursquare’s rich, local content and attributes add unparalleled value to the analytical work of our worldwide ecosystem of ArcGIS users.

Esri is honored to partner with Foursquare, a market innovator in global location data.”

– Lucy Guerra, Senior Product Manager, Data and Location Services

“Foursquare provides highly accurate footfall attribution ensuring that our ad spend dollars were being spent in the most effective way.

It’s imperative for [our client] to be able to see the impact online impressions have on driving footfall to their brick and mortar stores…Foursquare has been pivotal in providing this level of insight.

– Head of Trading, Trade Indy

“[Working with Foursquare’s location data helped reframe] our measurement approach to lead with the core creative message.

This guides our Research, Investment, Planning and Account teams in understanding which messaging resonates with customers and are likely to drive visits to a Wendy’s location.”

– Research Director, Empower Media Marketing

“Anchored in faster time to insights, the ability to spatially visualize these relationships will help companies create better customer experiences and smarter business outcomes.

We’re excited to welcome Foursquare, the leading provider of location data, to the new Databricks Marketplace. Location intelligence is increasingly becoming a competitive differentiator for companies — with this partnership, our customers can now access Foursquare’s trusted location data directly from the Databricks Marketplace through Delta Sharing, which offers unparalleled insights into the way people and places interact.”

– Jay Bhankharia, Sr. Director, Marketplace Product Partnerships at Databricks

“By using Foursquare, the USIM trading team has brought full attribution to the Southeastern Grocers Connected TV buys, giving insight into the campaigns beyond the standard VCR Measurements.

Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift. This has allowed our trading teams to optimize our campaigns in near real-time to increase visits and awareness.”

– VP Programmatic and Advanced TV, USIM

“[Our] partnership with Foursquare stemmed from our deep trust in the quality and accuracy of their first-party foot traffic data, and their technology has been instrumental in helping us to deliver concrete ROI for our advertisers.”

– Keri Degroote, Senior Vice President of Research and Analytics

“Foursquare has definitely helped our secondary KPI of CTR. The team was very responsive and helpful when we needed a few additional segments.

The additional segments helped our CTR as we added those in Q3, and Q3 outperformed Q1.”

Basis Technologies

“Working with Mindshare, Xaxis, and Foursquare has provided the Starbucks Digital Marketing team with renewed optimism for what can be further achieved within the digital space.”

– Marketing Manager, Starbucks Coffee Philippines

Real world results

Pinterest
TikTok
Reddit
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Leveraging Foursquare Attribution, the retailer was able to determine a benchmark for baseline level store visitation, and assess which aspects of their Pinterest media strategy yielded the greatest number of incremental store visitors. This resulted in actionable insights with which to optimize performance.

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“Working with TikTok and Foursquare has transformed our approach to digital marketing. The ability to directly link our campaigns to in-store visits has provided us with invaluable insights. The increase in foot traffic from our most recent campaign is a testament to the power of this partnership, allowing us to confidently invest in digital advertising knowing it drives tangible results for our business.”

– VP of Strategic Marketing at the retailer

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Reddit wanted to show the effectiveness of a campaign they helped launch for a Quick-Service Restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using FSQ Proximity’s ‘live near’ targeting feature, Reddit successfully reached consumers most likely to engage with the QSR in their key market area.

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The latest partner resources

Using TikTok to Maximize Your Paris 2024 Impact

Driving Optimized Traffic with Pinterest

What’s Next for Digital Out-of-Home with Foursquare, Vistar Media and Outdoor Media Group

Your Guide to 2023 TV Upfronts & NewFronts

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location intelligence

Become a partner

Become a partner