Understand the competitive landscape with location intelligence

Location data helps businesses know where, how, and when consumers are engaging with their competitors. Get a complete picture of a market and its competitive landscape to stay ahead of the game.

Analyze POIs for insight into the competitive landscape of global markets

Places data enables you to identify potential competitors in an area, learn where businesses are opening or closing, and determine market saturation to reveal opportunities with a competitive advantage.

Explore Places


Capture the attention of target audiences

Movement SDK delivers insights into foot traffic at competitor locations and complementary businesses to inform your customer acquisition strategy with consumer behavior.

Explore Movement SDK


Visualize market trends, opportunities, and risks

Foursquare Studio’s robust visualization tools make it easy to understand spatial proximity, competitor store performance, and other indicators of venue success that can inform site selection decisions.

Explore Foursquare Studio


See how leading brands use location intelligence to outsmart the competition

  • CocaCola

See how Yum! Brands used location data to quantify nuances in new markets to inform the expansion of their international footprint.

Yum! Brands ingested Foursquare Places (POI) data into their decision logic, scoring and ranking site choices based on several Places data attributes. This allowed the company to quickly assess the competitive landscape in potential new markets, identifying markets that were already saturated with the competition or those ideally suited for a Yum! Brands chain. 

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Learn how Coca Cola used location data to map the competition and identify future vending machine locations

Coca-Cola used location intelligence to map types of retailers and other businesses in a market, identify the most popular locations in an area, find out what the impact of adding new vending machines has on existing ones and what the average distance a customer travels is. From these insights, Coca-Cola was able to pinpoint the best areas to capitalize on foot traffic and use this to inform placement of new vending machines.

Power smarter competitive intelligence

See how location intelligence provides insights into consumer behavior across the market landscape, empowering businessess to make smarter decisions and stay ahead of the comeptition.