Foursquare Audience drives in-storevisits for pet food brand

Challenge

Build brand awareness with a video Connected TV campaign for a healthy pet food brand. Drive in-store traffic to neighborhood pet stores where the products are sold, and measure foot traffic.

Solutions

Rise Interactive created two CTV campaigns to reach consumers on the largest screen in the home. They developed custom location-based segments with FSQ Audience: users who recently visited animal shelters, competitor locations, and neighborhood pet stores.

To understand the effectiveness of their campaign on driving store visits, they used FSQ Offline Conversion Feeds.


“Foursquare has been a crucial partner in developing and maintaining a holistic campaign strategy for our programmatic campaigns. The team at [Foursquare] plays a large role in contributing to audience and measurement strategy prior to a campaign launch, as well as providing recommendations for optimizations throughout. They constantly have the client’s goals and needs in mind.”

Molly Murphy, Associate Manager, Rise Interactive

Results

  • Exceeding KPIs: While the average Cost Per In Store Visit (CPISV) per campaign was $1.64 and $1.52, FSQ Audience achieved nearly 50% lower at $0.90 and $0.81
  • High-Performing Visit Rate: FSQ Audience resulted in a 2.46% visit rate, 40% higher than the campaign average.

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