Enriching Transactions With Point of Interest Data
February 14, 2023 2:00 pm ESTTo Better Understand Buyer Behavior
Transaction data can be messy, inconsistent and lack key information to give context to the transaction. By joining transaction data with point of interest data, businesses can better understand buyer behavior and model spend patterns. Product managers can then use this enriched data to improve their products and ultimately deliver more engaging customer experiences.
In this session, Foursquare’s Director of Customer Success Ryan Chang will sit down for a fireside chat with Ntropy’s CTO Ilia Zintchenko to discuss how leading companies are cleansing merchant records with location intelligence. You’ll learn:
- Why point of interest data is critical to effectively transform and utilize transaction data
- How leading enterprises are using Foursquare POI to enrich transactions
- How technological innovations will unlock new possibilities in transaction cleansing in the months and years ahead


Location Intelligence Fuels Research: Urban Planning & Consumer Insights
February 8, 2023How can location intelligence be used in research? Catch a glimpse of how leading researchers have used our data in…

Enriching Transactions With Point of Interest Data
February 14, 2023To Better Understand Buyer Behavior Transaction data can be messy, inconsistent and lack key information to give context to the…

Modernizing Geospatial Data Analysis and Visualization
February 15, 2023With AWS & Foursquare Webinar 1:00 – 2:00 pm EST Join us for an informative webinar on harnessing the power…

Modernizing Geospatial Data Analysis and Visualization
February 23, 2023With AWS & Foursquare Workshop 12:00 – 2:00 pm EST Join us for a workshop that will provide attendees with…

Why Location Intelligence Will Be More Critical Than Ever In 2023 & Beyond
February 1, 2023Why high-quality geospatial data will be more critical than ever in 2023 After another turbulent year, how will your business…
