Challenge
In the midst of a brand evolution, a leading Canadian home improvement retailer sought to understand whether a full-funnel Pinterest strategy succeeded in driving measurable business impact in the form of foot traffic to stores during the Spring season, a critical period for the Home & DIY retail category.
Solutions
Leveraging Foursquare Attribution, the retailer was able to determine a benchmark for baseline level store visitation, and assess which aspects of their Pinterest media strategy yielded the greatest number of incremental store visitors. This resulted in actionable insights with which to optimize performance.
