Case Studies and Testimonials

“Foursquare’s measurement system is really important, so many advertisers use it to help evaluate [their ads on TikTok]. At TikTok, we’re launching many new products to meet advertiser demand…[In some cases, a new] product wasn’t even built with the primary intention of driving in-store visitation, but we’ve actually confirmed [that it does]…It’s really been great to have all of these learnings to be able to prove that we can drive offline store visitation as well as online…We’ve seen a 50% improvement in a lot of those KPIs [related to foot traffic lift]…and that’s a big credit to Foursquare and the team.”

“Partnering with Foursquare we’ve been able to optimize our campaigns in-flight on a regular basis to ensure that we are driving the highest possible return. What is most rewarding about working with Foursquare is the fact that the tools and technology you have not only stand out in the industry, but that you are constantly evolving to meet the fast-changing needs of markets. The piece that stands out most is Foursquare’s willingness to adapt and bring in new partners so that we can keep a cross channel view of how our campaigns are driving traffic. Foursquare is one of the only partners that is able to provide measurement on nearly every channel.”

“Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift. This has allowed our trading teams to optimize our campaigns in near real-time to increase visits and awareness. By using Foursquare, the USIM trading team has brought full attribution to the Southeastern Grocers Connected TV buys, giving insight into the campaigns beyond the standard VCR Measurements.”

“Foursquare provides highly accurate footfall attribution ensuring that our ad spend dollars were being spent in the most effective way, and delivering optimum results for our client Hairhouse. It’s imperative for them to be able to see the impact online impressions have on driving footfall to their brick and mortar stores…Foursquare has been pivotal in providing this level of insight.”

“[Working with Foursquare’s location data helped reframe] our measurement approach to lead with the core creative message. This guides our Research, Investment, Planning and Account teams in understanding which messaging resonates with customers and are likely to drive visits to a Wendy’s location.”

“Working with Mindshare, Xaxis, and Foursquare has provided the Starbucks Digital Marketing team with renewed optimism for what can be further achieved within the digital space.”

“Foursquare has definitely helped our secondary KPI of CTR. The team was very responsive and helpful when we needed a few additional segments. The additional segments helped our CTR as we added those in Q3, and Q3 outperformed Q1.”

“We’re excited to welcome Foursquare, the leading provider of location data, to the new Databricks Marketplace. Location intelligence is increasingly becoming a competitive differentiator for companies – with this partnership, our customers can now access Foursquare’s trusted location data directly from the Databricks Marketplace through Delta Sharing, which offers unparalleled insights into the way people and places interact. Anchored in faster time to insights, the ability to spatially visualize these relationships will help companies create better customer experiences and smarter business outcomes.”

“Esri is honored to partner with Foursquare, a market innovator in global location data. Foursquare’s rich, local content and attributes add unparalleled value to the analytical work of our worldwide ecosystem of ArcGIS users.”

“SXM Media’s partnership with Foursquare stemmed from our deep trust in the quality and accuracy of their first-party foot traffic data, and their technology has been instrumental in helping us to deliver concrete ROI for our advertisers.”