The most accurate omnichannel measurement solution for marketers

Foursquare Attribution helps you understand the impact of your advertising by providing you with a holistic view of the consumer journey so you can optimize your investments in-flight.

88% of executives describe “a complete and consistent view of their customers across channels and platforms as essential to their future success” according to a 2020 Harvard Business Review Survey.

Understand the impact of your advertising across all channels

Foursquare Attribution helps brands understand the whole customer journey. Directly tie ad spend to online and offline conversions and optimize in real-time. 

How Attribution benefits you

Leading with accuracy

Our investment in 1P data yields a solution that accurately detects a visit and measures how human movement is influenced by exposure to your campaign.

The right scale

Our always-on data sources provide accuracy and scale with 300-1300 location data signals per device daily.

Holistic campaign performance

Our Omnichannel Dashboard updates daily and allows marketers to optimize and maximize investments in flight.

Privacy-first

We are committed to building products with privacy-protecting features and holding our partners accountable.

Independent and trusted

We are agnostic to platforms and because of our unbiased nature we are a trusted and reliable measurement partner.

Key use cases

Attribution in action

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Omnichannel measurement

Directly tie ad spend to offline and online conversions across every channel. We can measure campaign performance across Digital, TV, CTV, OOH, Social, and Audio.

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Understand the customer journey

Get a holistic view of your consumers’ path to purchase with features like Closed Loop Attribution and create media strategies that work.

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Multi-touch Attribution

Count the individual impact of each impression—or interaction—along someone’s path-to-purchase to gather learnings that can be applied to optimize campaigns.

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Optimize your investments

Access all your media reports in one unified UI and make optimizations in-flight.

Product information

Attribution unlocked

How it works

We show incremental lift by only highlighting customers who are truly influenced by your ad. Meaning, you do not see customers naturally visiting your store included in the measurement of your lift.

Impact

By optimizing advertising spend across channels, clients have increased the impact of ad spend on incremental store visits by more than 500%, according to Forrester’s TEI study.

Partnerships and integrations

The largest media partnerships footprint by far with 550+ partners across top media platforms including Snapchat, Waze, TTD,  Twitter, TikTok, Pandora, Spotify, Roku, Vistar, and Yelp.

Attribution case studies

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How Wendy’s and Empower Media Marketing are adapting to the pandemic using location

“Wendy’s and Empower first implemented Foursquare pixels utilizing the updated measurement framework in Q2 of 2020, prior to the pandemic officially beginning in the US. Pixels were applied to all taggable media. Our purpose in committing to foot traffic measurement via Foursquare is to quantify impact of ad exposure on store visitation, understand cross-channel synergies, make partner and tactics level optimizations and plan for media efficiencies in future campaigns.” 
-Patrizia Vassallo – Research Director 
-Michael Langone – Associate Director of Digital
Empower Media Marketing

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USIM leveraged Foursquare’s solutions to accurately measure in store visits for Southeastern Grocers

“Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift. This has allowed our trading teams to optimize our campaigns in near real time to increase visits and awareness. By using Foursquare the USIM trading team has brought full attribution to the Southeastern Grocer Connected TV buys, giving insight into the campaigns beyond the standard VCR Measurements.” 
— Dan Bealey, VP Programmatic and Advanced TV, USIM

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Measure the impact of your advertising with the industry’s leading multi-touch attribution solution

Access all your media campaign reports in one unified UI and optimize your investments in-flight.