The most accurate omnichannel measurement solution for marketers

The most accurate omnichannel measurement solution for marketers

Make strategic business decisions in real-time with accurate, granular metrics that give you insights into the efficiency of your media investments across all channels.

The most accurate omnichannel measurement solution for marketers

88% of executives describe “a complete and consistent view of their customers across channels and platforms as essential to their future success” according to a 2020 Harvard Business Review Survey.

Understand the impact of your advertising across all channels

Do you know if your advertising is making an impact? Directly tie ad spend to real-world visits and optimize your investments in real-time.

Understand the impact of your advertising across all channels

Benefits

What makes Foursquare Attribution unique?

Quality

We have the most sophisticated, clean data and methodology, powered by graph technology. Our high level of accuracy is enabled by machine learning, using stop detection technology to snap people to places with precision, trained by 16B+ human-verified check-ins.

Holistic campaign performance

Our Omnichannel Dashboard updates daily and allows marketers to optimize and maximize investments in flight.

Privacy-first

With a genuine value exchange, we obtain opt-in consent and enable easy opt-out. We regularly audit all data partners, and are vocal advocates of federal privacy legislation in the US.

Expertise

With over a decade of experience, we are the industry leaders in location data with proven expertise across all verticals. Our platform capabilities coupled with access to an expert customer success team enables in-flight granular levels of optimization.

Key use cases

Attribution in action

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Omnichannel measurement

Directly tie ad spend to real-world visits across every channel. We can measure campaign performance across Digital, TV, CTV, OOH, Social, and Audio.

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Multi-touch Attribution

Count the individual impact of each impression—or interaction—along someone’s path-to-purchase to gather learnings that can be applied to optimize campaigns.

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Optimize your investments

Access all of your media reports in one unified UI and avoid wasting ad impressions by making in-flight optimizations.

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Understand the customer journey

Foursquare’s Attribution upcoming release, Sales Impact, holistically measures the consumer journey – from exposure to visit to purchase.

Product information

Attribution unlocked

How it works

We show incremental lift by only highlighting customers who are truly influenced by your ad. Meaning, you do not see customers naturally visiting your store included in the measurement of your lift.

Impact

By optimizing advertising spend across channels, clients have increased the impact of ad spend on incremental store visits by more than 500%, according to Forrester’s TEI study.

Partnerships and integrations

The largest media partnerships footprint by far with 550+ partners across top media platforms including Snapchat, Waze, TTD,  Twitter, TikTok, Pandora, Spotify, Roku, Vistar, and Yelp.

Case Studies

How brands use Foursquare Attribution

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FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s

Papa Murphy’s agency, Barkley, wanted to demonstrate the effectiveness of the pizza chain’s media campaigns in driving incremental visits and reaching new customers. Leveraging Foursquare’s measurement solution, Attribution, the agency was able to provide quantifiable results that demonstrated the positive impact its media efforts had toward achieving Papa Murphys’ goals of attracting new customers and increasing visitation rates.

Read the case study

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Reddit Leverages Foursquare to Drive and Prove Footfall for QSR

Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.

Read the case study

Get Started with Foursquare Attribution

Measure the impact of your advertising with the industry’s leading multi-touch attribution solution

Access all your media campaign reports in one unified UI and optimize your investments in-flight.