The most accurate omnichannel measurement solution for marketers

The most accurate omnichannel measurement solution for marketers

Make strategic business decisions in real-time with accurate, granular metrics that give you insights into the efficiency of your media investments across all channels.

The most accurate omnichannel measurement solution for marketers


What makes Foursquare Attribution unique?

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    Cutting-edge quality

    We have the most sophisticated data methodology powered by graph technology, 15B+ human-verified check-ins, and 9B visits per month from 500M unique devices to snap people to places with precision using our multi-sensor stop detection.

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    Holistic campaign performance tracking

    Our Omnichannel Dashboard updates daily, allowing marketers to optimize and maximize their attribution strategies and investments throughout a campaign.

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    Privacy forward data solutions

    With a genuine value exchange, we obtain appropriate consent and enable opt-out. We regularly audit all data partners, and are vocal advocates of federal privacy legislation in the US.

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    Over a decade of expertise

    With 15+ years of experience, we are the industry leaders in location data with proven expertise across all verticals. Our dedicated client solutions team is ready to help you get the most out of your marketing campaigns.

Understand the real impact of your advertising across all channels

Leader in location-based marketing

CB Insights,a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.

Third Party Verified

Study by leading global research and advisory firm Forrester uncovers that location is critical for smarter decision-making and improved customer experiences.

Key use cases

Attribution in action

  • Omnichannel measurement

    Directly tie ad spend to real-world visits across every channel. We can measure campaign performance across Digital, TV, CTV, OOH, Social, and Audio.

  • Customer journey analysis

    Foursquare’s Attribution upcoming release, Sales Impact, holistically measures the consumer journey – from exposure to visit to purchase.

  • Multi-touch attribution

    Count the individual impact of each impression—or interaction—along someone’s path-to-purchase to gather learnings that can be applied to optimize campaigns.

  • Investment optimization

    Access all of your media reports in one unified UI and optimize campaigns in-flight to avoid wasting ad impressions.

Product details

Attribution unlocked

Noise-free metrics

We show incremental lift by only highligting customers who are truly influenced by your ad, not those naturally visiting your store.

Increased impact

By optimizing advertising spend across channels, clients have increased the impact of ad spend on incremental store visits by more than 500%, according to Forrester’s TEI study.

Partnerships and integrations

Foursquare partners with more media organizations than any other attribution solutions provider, noting 550+ partners including Snapchat, Waze, TTD, Twitter, TikTok, Yelp, Pandora, Spotify, Roku, and Vistar.

Case studies

How brands use Foursquare Attribution


FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s

Papa Murphy’s agency, Barkley, wanted to demonstrate the effectiveness of the pizza chain’s media campaigns in driving incremental visits and reaching new customers. Leveraging Foursquare’s measurement solution, Attribution, the agency was able to provide quantifiable results that demonstrated the positive impact its media efforts had toward achieving Papa Murphys’ goals of attracting new customers and increasing visitation rates.

Read the case study


Reddit Leverages Foursquare to Drive and Prove Footfall for QSR

Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.

Read the case study

Measure the impact of your advertising with the industry’s leading multi-touch attribution solution

Access all your media campaign reports in one unified UI and optimize your investments in-flight.