Thought Leadership
  • June 1, 2023

Unlocking Success: Set Up & Measure Your Campaign with Foursquare

Once you have defined your campaign goals and created a viable creative strategy, your Foursquare Attribution report will help you glean valuable insights into overall performance and media efficiency. Ultimately, you’ll use this information to plan and optimize successful marketing campaigns in the future. Let’s First Make Sure Your Campaign Is Optimized for Success You […]

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Unlocking Success: Set Up & Measure Your Campaign with Foursquare

June 1, 2023

Once you have defined your campaign goals and created a viable creative strategy, your Foursquare Attribution report will help you…

Why Graph Technology is the Next Frontier of Privacy-First Insights

May 16, 2023

Organizations across nearly every industry can benefit from a deeper understanding of places and the movement between them. Questions around…

The Importance of Graph Technology

May 11, 2023

Through the use of predictive analytics and sophisticated forecasting tools, businesses are gathering more data than ever before with the…

Introducing the Foursquare Graph, a Pioneer in Location Intelligence

May 11, 2023

Only 26% of data strategy leaders today say that their organizations are leveraging location intelligence to its full potential, according…

Engineering levels and progression

May 4, 2023

Purpose of this document: This is a framework to think about engineer leveling and progression. It’s useful for employees to…

Solving Location-Based Problems with Suitability Analysis

April 27, 2023

Suitability Analysis – the process of evaluating the suitability of an area for a particular use or purpose – is…