What makes Foursquare Audience unique?
Highly customizable audience creationCreate personalized audience segments based on real-world actions—filterable by visitation habits, online interests, demographics, and more—to drive campaign success and boost ROAS.
Over 1500+ ready-to-use segmentsScale your campaigns with 1500+ ready-to-use audience segments—like Holiday Shoppers or Fast Casual Diners—available off-the-shelf or easily activated across major programmatic DSPs/DMPs and channels.
User-friendly UI with expert supportEasily build segments in our self-serve Audience Designer or work with our experts for tailored audiences. Enhance your real-time targeting with our geofencing solution, Proximity, all in one central UI.
Privacy-focused solutionPrioritize privacy. Audience is built with privacy-protecting features and we give consumers control over their data, empowering them to exercise their rights. We responsibly collect and use location data, hold partners accountable, and lead in advocacy.
ROI
Decrease in customer Cost-Per-Action (CPA)
Greater scale
Higher incremental revenue
Audience in Action
Customer acquisition & retention
Target in-market consumers who are visiting complementary services and fit your ideal profile, or re-engage lapsed customers with relevant messaging to encourage a return visit or purchase.
Hyper-targeted tentpole campaigns
Create custom audience segments based on seasonal or holiday behaviors – like luxury gift buyers or summer vacation planners – to drive purchases with tailored promotions.
Competitive conquesting
Reach consumers who have recently visited your competitors’ locations to gain market share and grow your business.
Re-target across channels
Stay top of mind by re-targeting consumers across mobile, CTV, and social, as well as individuals who have previously visited your locations.
Personalized marketing
Boost foot traffic and sales – both online and on-site – by targeting fine-tuned audience segments with personalized messages aligned with consumers’ real-world engagements.
Activate everywhere you buy
All of your preferred partners are also ours. Activate audiences across every channel and screen, including digital, social, CTV, OOH, and more.
Looking for smarter Q2 targeting strategies?
Refine your targeting on the fly using our Q2 Location-Based Targeting Guide, packed with dozens of Audience and Proximity segment ideas that are proven to boost ROI by over 200%.
Audience unlocked
How it works
Using advanced ML/AI, Foursquare has developed the industry’s most accurate location-based datasets, powering Audience. Segments can be activated across any channel and deployed to your seat within 1-3 days. Also available off-the-shelf on major ad platforms like The Trade Desk, LiveRamp, and DV360.
Who it’s for
Marketers across industries – retail, CPG, dining, travel, and more – harness FSQ Audience to more accurately target and connect with consumers. Whether you’re a brand or agency, Audience enables you to activate more bespoke targeting strategies that resonate and drive ROI.
Why it matters
Location-based audiences leverage real-world behaviors, enabling you to more precisely reach consumers who are actual intenders or in a buying mindset. In fact, 86% of marketers noted growth in their customer base when using location-based targeting.
Real-world results
Conquering competition to increase Jack in the Box foot traffic
8.8%
lift in foot traffic using FSQ Audience & Proximity
“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.” – Jamie Ogus Senior Regional Marketing Manager, Jack in the Box
Boosting in-store visits for pet food brand
40%
higher visit rate than campaign average
“Foursquare has been a crucial partner in developing and maintaining a holistic campaign strategy for our programmatic campaigns…contributing to audience and measurement strategy prior to a campaign launch, as well as providing recommendations for optimizations throughout,” said Molly Murphy, Associate Manager at Rise Interactive.
Reddit drives and measures footfall for QSR
7.8%
behavioral lift using Foursquare audiences
Reddit wanted to show the effectiveness of a campaign they helped launch for a Quick-Service Restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using FSQ Proximity’s ‘live near’ targeting feature, Reddit successfully reached consumers most likely to engage with the QSR in their key market area.
Leader in location-based marketing
CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
Get started with Foursquare Audience
Target smarter with precise location-based audiences to boost campaign success today.