Build custom audience segments based on real-world intent

Build custom audience segments based on real-world intent

Elevate your targeting strategy to maximize marketing investment and drive conversions with location intelligence.

Build custom audience segments based on real-world intent

Benefits

What makes Foursquare Audience unique?

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    Highly customizable audience creation

    Craft personalized audience segments based on consumers’ real-world actions – filterable by visitation habits, online interests, demographics, and more – to drive campaign success and improve ROAS. 

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    Over 1500+ ready-to-use segments

    Easily add scale to your campaigns with 1500+ ready-made audience segments – from Holiday Gift Shoppers to Frequent Fast Casual Diners – and quickly activate across all major programmatic DSPs/DMPs and channels. 

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    User-friendly UI with expert support

    Effortlessly build segments in our self-serve Audience Designer, or collaborate with our location-based marketing experts for tailored audiences. Further enhance your targeting with our geofencing Proximity Designer in one central UI. 

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    Privacy-focused solution  

    Prioritize privacy. Audience is built with privacy-protecting features and we give consumers control over their data, empowering them to exercise their rights. We responsibly collect and use location data, hold our partners accountable, and lead the industry in advocacy.

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Performance metrics

Elevate campaign success with FSQ Audience & Proximity

202%

ROI

47%

Decrease in customer Cost-Per-Action (CPA)

4X

Greater scale

15%

Higher incremental revenue

<strong>Planning for Q1 2025? Discover creative location-based targeting strategies that drive ROI.</strong>

Planning for Q1 2025? Discover creative location-based targeting strategies that drive ROI.

Take advantage of key Q1 advertising opportunities, like New Year’s, the Super Bowl, and Easter, with customizable audience strategies and geofencing recommendations. Get access to our Q1 2025 Location-Based Targeting Guide for free today.

Product details

Audience unlocked

How it works

Using advanced ML/AI, Foursquare has developed the industry’s most accurate location-based datasets, powering Audience. Segments can be activated across any channel and deployed to your seat within 1-3 days. Also available off-the-shelf on major ad platforms like The Trade Desk, LiveRamp, and DV360.

Who it’s for

Marketers across industries – retail, CPG, dining, travel, and more – harness FSQ Audience to more accurately target and connect with consumers. Whether you’re a brand or agency, Audience enables you to activate more bespoke targeting strategies that resonate and drive ROI.

Why it matters

Location-based audiences leverage real-world behaviors, enabling you to more precisely reach consumers who are actual intenders or in a buying mindset. In fact, 86% of marketers noted growth in their customer base when using location-based targeting. 

Key use cases

Audience in action

  • Customer acquisition & retention

    Target in-market consumers who are visiting complementary services and fit your ideal profile, or re-engage lapsed customers with relevant messaging to encourage a return visit or purchase. 

  • Hyper-targeted tentpole campaigns

    Create custom audience segments based on seasonal or holiday behaviors – like luxury gift buyers or summer vacation planners – to drive purchases with tailored promotions.

  • Competitive conquesting

    Reach consumers who have recently visited your competitors’ locations to gain market share and grow your business. 

  • Re-target across channels

    Stay top of mind by re-targeting consumers across mobile, CTV, and social, as well as individuals who have previously visited your locations.

  • Personalized marketing

    Boost foot traffic and sales – both online and on-site – by targeting fine-tuned audience segments with personalized messages aligned with consumers’ real-world engagements.

Testimonials & case studies

And the results are in…

  • Rise Interactive Logo
  • Coegi Brand Logo

Foursquare Audience drives in-store visits for pet food brand

Foursquare Audience helped Rise Interactive increase their client’s visit rate to 40% higher than the campaign average.

“Foursquare has been a crucial partner in developing and maintaining a holistic campaign strategy for our programmatic campaigns. The team at [Foursquare] plays a large role in contributing to audience and measurement strategy prior to a campaign launch, as well as providing recommendations for optimizations throughout. They constantly have the client’s goals and needs in mind.”

Molly Murphy, Associate Manager, Rise Interactive

Reddit leverages Foursquare to drive footfall for a quick-serve restaurant (QSR), establish their Return on Ad Spend (ROAS), and inform future media planning.

FSQ Attribution proved that with the incorporation of FSQ’s audience segments, Reddit’s campaign drove 2.5% more people to the QSR location. FSQ audiences specifically resulted in a 7.8% behavioral lift.

Using FSQ Proximity’s ‘live near’ targeting feature, Reddit successfully reached consumers most likely to engage with the QSR in their key market area.

Foursquare reaches unique target areas for telecom company on Facebook

Foursquare Audience targeted only users eligible for the ISP, increasing on-target reach by 69% for Coegi.

“Foursquare allowed Coegi to deploy a hyper-local niche geostrategy across Facebook and Instagram, by enabling address level targeting for thousands of eligible consumers in rural markets. This ensured paid social only targeted users residing in fiber-enabled homes helping to pre-qualify consumers, improve on-target reach, and increase attributed enrollment across channels.”

Stephanie Dippoliti, Coegi Strategist

Leader in location-based marketing

CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.

Power your campaigns with the most precise location-based audiences to boost campaign success today

Start building your custom audiences for free in the self-serve Audience Designer. Get in touch for access.

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