<strong>Reach customers where they are in</strong> <br><strong>real-time</strong>

Reach customers where they are in
real-time

Leverage context from real-time location to influence consumer behavior and connect with consumers in key moments using Foursquare Proximity – no unique identifier needed.

Reach customers where they are in
real-time

Benefits

What makes Foursquare Proximity unique?

Unparalleled customization and granularity

Create highly-customized geofences in a few simple clicks using our self-serve Proximity Designer, or leverage our in-house experts to tailor geofences to maximize campaign goals.

Trusted quality and proven ROI

Targeting is only as effective as the quality of data it’s based on. Research by Forrester Consulting found that Foursquare customers achieve a 202% ROI and a 47% lower CPA on average by using our best-in-class places and movement data.

Key use cases

Proximity in action

  • Path to purchase influence

    Reach consumers in the ideal buying mindset as they engage in activities that customers tend to do before or after visiting your store.

  • Competitive intelligence

    Target consumers who are currently visiting competitive store locations and win over market share.

  • Event-based targeting

    Reach consumers as they attend in-person events to reinforce brand recall via an increased frequency.

  • Delivery & trade area targeting

    Target consumers who are within a meaningful service polygon, such as delivery zones or trade areas.

Product details

Proximity unlocked

Accurate, real-time context

Apply context based strategies on real-world trends to reach consumers using only precise location – no PII or customer data sharing required.

Precision at your fingertips

Choose polygon or point-radius geofencing tailored to your exact specifications using our self-serve Proximity Designer.

Higher impact, less waste

Refine targeting to focus on consumers within a reasonable distance of your locations and apply filters to improve efficiency.

Testimonials

And the reviews are in . . .

  • Basis

Foursquare Proximity delivers top-performing CTR for casino and entertainment brand

Proximity targeting tactics beat out the competition, driving the highest CTR and third-lowest CPC of all solutions.

“Foursquare has definitely helped our secondary KPI of CTR. The team was very responsive and helpful when we needed a few additional segments. The additional segments helped our CTR as we added those in Q3, and Q3 outperformed Q1.”

Basis Technologies

Start leveraging the power of location to reach customers in real-time