Reach consumers where they are in real-time

Reach consumers where they are in real-time

Build accurate, custom geofences to influence behavior and boost conversions based on live consumer movements  – no unique identifier needed.

Reach consumers where they are in real-time

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Benefits

What makes Foursquare Proximity unique?

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    Unparalleled customization and granularity

    Build highly-customized geofences to accurately target consumers near relevant on-site locations. Apply filters by categories, chains, localities, and more to boost campaign efficiency and promote visits to your business.

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    Intuitive, complementary UI with expert support

    Leverage advanced location-based targeting in a few simple clicks using our self-serve Proximity Designer, or tap into our in-house experts to help tailor geofences to maximize campaign goals. Easily pair with our segmentation Audience Designer within one unified UI.

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    Expansive Places dataset or ability to bring your own

    Take advantage of Foursquare’s best-in-class POI data, upload your own lat/long coordinates or polygon datasets, or use a combination of both to precisely target consumers with personalized advertising.

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    Privacy-focused geotargeting solution

    Put privacy at the forefront. At Foursquare, we prioritize data privacy and security, obtaining appropriate consent and enabling opt-out. Proximity is a privacy-by-design product that allows marketers to reach consumers without any PII or customer data sharing required. 

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Drive foot traffic to your business with geolocation advertising


Performance metrics

Elevate campaign success with FSQ Proximity & Audience

202%

ROI

47%

Decrease in customer Cost-Per-Action (CPA)

4X

Greater scale

15%

Higher incremental revenue

<strong>Preparing for Q1 2025? Unlock powerful location-based strategies to boost your ROI.</strong>

Preparing for Q1 2025? Unlock powerful location-based strategies to boost your ROI.

Seize key Q1 opportunities—like New Year’s, the Super Bowl, and Easter—with tailored audience strategies and geofencing recommendations designed to maximize your impact. Access our Q1 2025 Location-Based Targeting Guide for free today.

Product details

Proximity unlocked

How it works

Proximity directly connects to your programmatic advertising platforms, where they will validate users within the geofence boundaries by matching impression lat/longs to the geofence lat/longs before serving an ad. 

Who it’s for

Marketers amongst brands and agencies use Proximity to build custom polygon or point-radius geofences across industries – including retail, dining, travel, and more – capturing their target audience at key moments of receptivity. 

Why it matters

Geo-targeting tools like Proximity are essential for maximizing ROAS and minimizing waste. In fact, 90% of marketers saw higher sales and 84% reported increased engagement with location-based marketing.

Key use cases

Proximity in action

  • Personalized path-to-purchase influence

    Reach consumers in the ideal buying mindset with personalized advertising as they engage in activities before or after visiting your store.

  • Competitive conquesting

    Target consumers who are currently visiting competitive locations with enticing offers to win over market share.

  • Event-based advertising

    Strengthen brand recall by amplifying ad exposure to consumers during in-person events, ensuring your brand stays top-of-mind through frequent and strategically timed interactions.

  • Delivery & trade area targeting

    Connect with consumers within a meaningful service polygon, such as delivery zones or trade areas, through targeted promotions and localized offers.

Testimonials & case studies

And the results are in…

  • ABInBev

Vistar media utilized Foursquare for Jack in the Box’s Digital Out-of-Home campaign to drive in-store visits and generate awareness for their new menu item.

Foursquare Proximity enabled Jack in the Box to strategically engage with consumers within a 2-mile radius of their restaurant locations. In conjunction, they leveraged FSQ Audience to target people that frequented fast-casual restaurants and FSQ Attribution to measure campaign success. 

The campaign saw an 8.8% increase in behavior lift and generated over 1.3 million in-store visits for Jack in the Box.

“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.”

– Jamie Ogus Senior Regional Marketing Manager, Jack in the Box

Anheuser-Busch InBev turns to Foursquare Proximity to improve market share and drive awareness of Bon & Biv seltzers.

Foursquare Proximity helped Anheuser-Busch InBev generate a 28% lift in ad recall, 31% increase in brand recall, and 18% lift in purchase intent.

Using Foursquare’s real-time audience targeting, Bon & Viv delivered 7.5 million mobile ads to fans during games at 27 NFL stadiums leading into the playoffs.

Leader in location-based marketing

CB Insights,a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.

Start leveraging the power of geolocation to reach consumers in real-time

Try our Proximity Designer for free. Reach out to us for access.

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