Vistar Media Utilized Foursquare for Jack in the Box’s Digital Out-of-Home Campaign

Jack in the Box leveraged FSQ Audience and Proximity to target people who frequented competitive fast-food restaurants and then measured the impact using FSQ Attribution.

Challenge

Jack in the Box wanted to generate awareness in key U.S. markets for its new Cheddar Loaded Cheeseburger. They also aimed to increase their market share in the region by driving consumers to its restaurant locations.

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Key results

49M+

DOOH Impressions

8.8%

Lift In Foot Traffic

1.3M+

Store Visits

Solutions

By using FSQ Audience, Jack in the Box conquered the competition with programmatic DOOH by targeting people that frequented fast-casual restaurants. With FSQ Proximity, they engaged consumers within a 2-mile radius of their restaurant locations. They measured the success of their campaign using FSQ Attribution to evaluate the lift in restaurant visits and noticed an increase in foot traffic.

“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.”

– Jamie Ogus Senior Regional Marketing Manager, Jack in the Box

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