Twitter Ieveraged Foursquare Attribition to match ad exposure to store visits


A burger QSR chain advertised on Twitter with the aim of targeting the 18-24 year old demographic and retargeting their existing audience. Twitter used this opportunity to beta test Trend Takeovers with FSQ measurement capabilities by matching ad exposure to store visit lift.


Using Foursquare Attribution, Twitter matched ad exposure to store visits ~ and saw the effectiveness of Trend Takeover campaigns by measuring the lift ~ in store visits. The QSR chain’s campaign was successful with a 9.41% in ~ behavioral lift.