FSQ’s Closed Loop Attribution helped understand lift across online and offline conversions for a leading brand


A leading brand wanted to understand the impact of their advertising across online and offline conversions, particularly evaluating partners that were truly contributing to driving incremental online orders across both website and in-app.

The main challenge was that they had visibility on online orders driven by their media already but they really wanted to understand if partners were driving new customer orders and incremental orders.


Foursquare’s Closed Loop Attribution was able to close the loop by providing a holistic view of the brand’s media campaign performance across all partners and channels. It allowed them to understand which partners were truly making an impact and driving incremental online orders.

Products Used:

Foursquare Attribution.