Challenge: Create awareness of Bon & Viv being sold in stadiums, and drive brand association with the NFL.
Using Foursquare real-time audience segments, Bon & Viv delivered 7.5 million mobile ads to fans during games at 27 NFL stadiums leading into the playoffs.
lift in brand recall
lift in ad recall
lift in purchase intent
Real-time geo-targeting at stadiums by leveraging Foursquare’s 1st party data as well as our proprietary map of the world. Ad effectiveness measured by Foursquare in-app survey.