Challenge: Create awareness of Bon & Viv being sold in stadiums, and drive brand association with the NFL.
Media Strategy
Using Foursquare real-time audience segments, Bon & Viv delivered 7.5 million mobile ads to fans during games at 27 NFL stadiums leading into the playoffs.
Key Results
- 31% lift in brand recall
- 28% lift in ad recall
- 18% lift in purchase intent
Solutions
Real-time geo-targeting at stadiums by leveraging Foursquare’s 1st party data as well as our proprietary map of the world. Ad effectiveness measured by Foursquare in-app survey.