“Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking footfall attribution and footfall lift. This has allowed our trading teams to optimize our campaigns in near real time to increase visits and awareness. By using Foursquare the USIM trading team has brought full attribution to the Southeastern Grocer Connected TV buys, giving insight into the campaigns beyond the standard VCR Measurements.” — Dan Bealey, VP Programmatic and Advanced TV, USIM
Southeastern Grocers wanted to target users and measure cross-channel media effectiveness in smaller geos. One of the main goals was to achieve an increased lift into the markets and drive awareness of the grocery store chain through Connected TV.
Southeastern Grocers media agency, USIM leveraged their prefered partnership with Foursquare to measure campaign effectiveness in driving store visits and reaching targeted audiences in regional geos.
Foursquare was able to reach consumers in specific geos while providing real-time results on lift and overall foot traffic, that ultimately helped USIM make effective campaign optimizations and budget allocations for Southeastern Grocers.
Attribution, Targeting, and Visits.