Brand Challenge: Drive brand awareness and engagement around seasonal L.L. Bean products.
Key results
2x
Rich media engagement
1.5x
Time spent
Media Strategy:
Foursquare identified and analyzed outdoor enthusiasts, providing rich insights based on where they go in the real world.
Utilizing user-generated content and machine learning, Foursquare developed location-contextual media units recommending top outdoor spots nearby. Foursquare then delivered video and high impact display advertisements, optimizing in real-time.
Product Used:
Pinpoint
Close the loop between digital media and physical worlds with data-driven media planning, activation, and measurement built on the industry’s leading location platform. Learn more now.
