Brand Challenge: Drive brand awareness and engagement around seasonal L.L. Bean products.
Rich media engagement
Foursquare identified and analyzed outdoor enthusiasts, providing rich insights based on where they go in the real world.
Utilizing user-generated content and machine learning, Foursquare developed location-contextual media units recommending top outdoor spots nearby. Foursquare then delivered video and high impact display advertisements, optimizing in real-time.
Close the loop between digital media and physical worlds with data-driven media planning, activation, and measurement built on the industry’s leading location platform. Learn more now.