Brand Challenge: Drive brand awareness and engagement around seasonal L.L. Bean products.
Foursquare exceeded benchmarks for rich media engagement by 2x and time spent by 1.5x.
Foursquare identified and analyzed outdoor enthusiasts, providing rich insights based on where they go in the real world.
Utilizing user-generated content and machine learning, Foursquare developed location-contextual media units recommending top outdoor spots nearby. Foursquare then delivered video and high impact display advertisements, optimizing in real-time.
Close the loop between digital media and physical worlds with data-driven media planning, activation, and measurement built on the industry’s leading location platform. Learn more now.
“As L.L.Bean continues to support their ‘Be an Outsider’ messaging, a common struggle we encounter is that people want to be ‘outsiders’ but are often unsure of how to go about it. In partnering with Foursquare on a contextually-relevant campaign that tied creative to a users’ specific location, we were able to drive engagement among our target audience.”