L.L.Bean leveraged location to showcase its summer products


Brand Challenge: Drive brand awareness and engagement around seasonal L.L. Bean products.

Key Results:

Foursquare exceeded benchmarks for rich media engagement by 2x and time spent by 1.5x.

Media Strategy:

Foursquare identified and analyzed outdoor enthusiasts, providing rich insights based on where they go in the real world.

Utilizing user-generated content and machine learning, Foursquare developed location-contextual media units recommending top outdoor spots nearby. Foursquare then delivered video and high impact display advertisements, optimizing in real-time.

Product Used:

Close the loop between digital media and physical worlds with data-driven media planning, activation, and measurement built on the industry’s leading location platform. Learn more now.

“As L.L.Bean continues to support their ‘Be an Outsider’ messaging, a common struggle we encounter is that people want to be ‘outsiders’ but are often unsure of how to go about it. In partnering with Foursquare on a contextually-relevant campaign that tied creative to a users’ specific location, we were able to drive engagement among our target audience.”