What makes Foursquare Audience unique?
Highly customizable audience creation
Craft personalized audience segments based on consumers’ real-world actions – filterable by visitation habits, online interests, demographics, and more – to drive campaign success and improve ROAS.
Over 1500+ ready-to-use segments
Easily add scale to your campaigns with 1500+ ready-made audience segments – from Holiday Gift Shoppers to Frequent Fast Casual Diners – and quickly activate across all major programmatic DSPs/DMPs and channels.
User-friendly UI with expert support
Effortlessly build segments in our self-serve Audience Designer, or collaborate with our location-based marketing experts for tailored audiences. Further enhance your targeting with our geofencing Proximity Designer in one central UI.
Privacy-focused solution
Prioritize privacy. Audience is built with privacy-protecting features and we give consumers control over their data, empowering them to exercise their rights. We responsibly collect and use location data, hold our partners accountable, and lead the industry in advocacy.
ROI
Decrease in customer Cost-Per-Action (CPA)
Greater scale
Higher incremental revenue
Audience unlocked
How it works
Using advanced ML/AI, Foursquare has developed the industry’s most accurate location-based datasets, powering Audience. Segments can be activated across any channel and deployed to your seat within 1-3 days. Also available off-the-shelf on major ad platforms like The Trade Desk, LiveRamp, and DV360.
Who it’s for
Marketers across industries – retail, CPG, dining, travel, and more – harness FSQ Audience to more accurately target and connect with consumers. Whether you’re a brand or agency, Audience enables you to activate more bespoke targeting strategies that resonate and drive ROI.
Why it matters
Location-based audiences leverage real-world behaviors, enabling you to more precisely reach consumers who are actual intenders or in a buying mindset. In fact, 86% of marketers noted growth in their customer base when using location-based targeting.
Audience in action
Customer acquisition & retention
Target in-market consumers who are visiting complementary services and fit your ideal profile, or re-engage lapsed customers with relevant messaging to encourage a return visit or purchase.
Hyper-targeted tentpole campaigns
Create custom audience segments based on seasonal or holiday behaviors – like luxury gift buyers or summer vacation planners – to drive purchases with tailored promotions.
Competitive conquesting
Reach consumers who have recently visited your competitors’ locations to gain market share and grow your business.
Re-target across channels
Stay top of mind by re-targeting consumers across mobile, CTV, and social, as well as individuals who have previously visited your locations.
Personalized marketing
Boost foot traffic and sales – both online and on-site – by targeting fine-tuned audience segments with personalized messages aligned with consumers’ real-world engagements.
Activate everywhere you buy
All of your preferred partners are also ours. Activate audiences across every channel and screen, including digital, social, CTV, OOH, and more.
Real-world results
Driving in-store visits for pet food brand
40%
higher visit rate than campaign average
“Foursquare has been a crucial partner in developing and maintaining a holistic campaign strategy for our programmatic campaigns…contributing to audience and measurement strategy prior to a campaign launch, as well as providing recommendations for optimizations throughout,” said Molly Murphy, Associate Manager at Rise Interactive.
Leveraging Foursquare to drive footfall for QSR, establish ROAS, and inform future media planning
7.8%
behavioral lift using Foursquare audiences
Reddit wanted to show the effectiveness of a campaign they helped launch for a Quick Serve Restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using FSQ Proximity’s ‘live near’ targeting feature, Reddit successfully reached consumers most likely to engage with the QSR in their key market area.
Telecom company reaches unique target areas on Facebook
69%
Increased on-target reach
“Foursquare allowed Coegi to deploy a hyper-local niche geostrategy across Facebook and Instagram, by enabling address level targeting for thousands of eligible consumers in rural markets. This ensured paid social only targeted users residing in fiber-enabled homes helping to pre-qualify consumers, improve on-target reach, and increase attributed enrollment across channels,” said Stephanie Dippoliti, Strategist at Coegi.
Leader in location-based marketing
CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
Power your campaigns with the most precise location-based audiences to boost campaign success today
Start building your custom audiences for free in the self-serve Audience Designer. Get in touch for access.