Following the broad tariff announcements, both consumers and advertisers have adjusted course. Some shoppers are stockpiling ahead of price hikes; others are tightening wallets in anticipation of economic strain. In parallel, marketing teams are being asked to do more with less—and justify every dollar.
Our latest resource, Smarter Targeting Strategies in Times of Economic Uncertainty, is built to help. In this three-page playbook, we outline key audience segments grounded in real-world behaviors, so marketers can focus their budgets on consumers who are actually in-market today—not those who were last quarter.
What You’ll Get:
- Curated audience recommendations tailored to current economic signals
- Tips for adjusting your targeting strategy to stay ahead of the curve
Looking for help tailoring your targeting strategy to stay effective during uncertain times? Or need to prove campaign impact to protect your marketing budget? Our location-based advertising experts are here to help—reach out below.