Case studies
Pinterest Drives Store Visits and Customers for Home Improvement Retailer Using Foursquare Attribution
In the midst of a brand evolution, a leading Canadian home improvement retailer sought to understand whether a full-funnel Pinterest strategy succeeded in driving measurable business impact in the form of foot traffic to stores during the Spring season, a critical period for the Home & DIY retail category.
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FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s
Papa Murphy’s agency, Barkley, wanted to demonstrate the effectiveness of the pizza chain’s media campaigns in driving incremental visits and reaching new customers. Leveraging Foursquare’s measurement solution, Attribution, the agency was able to provide quantifiable results that demonstrated the positive impact its media efforts had toward achieving Papa Murphys’ goals of attracting new customers and increasing visitation rates.
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Reddit Leverages Foursquare to Drive and Prove Footfall for QSR
Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.
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News and blogs
The Importance of Multi-Touch Attribution
If businesses wish to increase success with digital marketing, they must consider multi-touch attribution (MTA). MTA is a more precise…
How Foursquare Attribution Amplifies Local Advertising Success for Enterprise Businesses on Yelp
In the digital era, national and local businesses alike must consistently explore new ways to connect with their customers. Yelp…
Unlocking Success: Set Up & Measure Your Campaign with Foursquare
Once you have defined your campaign goals and created a viable creative strategy, your Foursquare Attribution report will help you…
How Location-Based Advertising & Marketing Can Deliver ROI for your Business
All brands, even the most established, are constantly exploring ways to expand their reach and connect with new consumers. While…
Videos and demos
Events and webinars
Driving Optimized Traffic with Pinterest
Pair Pinterest with Foursquare Attribution to optimize ad performance A haven for visual purchase planners, Pinterest is the perfect place…
Maximize The Impact of Your Holiday Campaigns
With the holiday season just around the corner, we understand that maximizing your marketing efforts is more important than ever.…
Learn How To Measure And Analyze Campaign Effectiveness With Foursquare Attribution
Join us on March 28th at 2:00 pm EST. Did you know that only 48% of marketers are confident when…
How To Quantify The Total Economic Impact™ of Attribution
Reports and insights
How to measure campaign effectiveness with Foursquare Attribution
Your Foursquare Attribution report will help you glean valuable insights into overall performance, audience validation, media efficiency, and learnings to…