The Proven Leader in Location Technology
Foursquare vs. Point Solutions
 |  Big Tech provider |  Marketing provider |  Data provider |  Analytics provider |  Visualization provider | |
|---|---|---|---|---|---|---|
| Developer tools |   | |   | | | |
| Geospatial visualization | | | | | | |
| Omnichannel attribution | | | | | | |
| Location-based targeting | | | | | | |
Ranked #1 In Location Intelligence By CB Insights
In CB Insights’ in-depth analysis of the Location Intelligence landscape, Foursquare achieved a Scorecard of 9.6 out of 10. Foursquare stood out from industry peers and emerged as the #1 leader, with market differentiators including first party data, more accurate and detailed location intelligence, and effective visitation detection methodologies.
How Foursquare’s Data & Technology Is Different
| Big Tech provider | Marketing provider | Data provider | Analytics provider | Visualization provider | |
|---|---|---|---|---|---|---|
| Places data validated by first-party users | | | | | | |
| Rich POI context generated by first-party users | | | | | | |
| First-party movement data with opt-in consent | | | | | | |
| Precise visit detection (vs. less accurate radii & polygons) | | | | | | |
| Graph technology (vs. less efficient traditional databases) | | | | | | |
| Independent & neutral | | | | | | |
| Flexible delivery (API, flat file, software & partner integrations) | | | | | | |
| Leader in geospatial open-source communities (e.g. Kepler.gl, H3) | | | | | | |
What industry experts are saying
Forrester Finds 500%+ ROI With Foursquare Attribution
Forrester Consulting conducted a Total Economic Impact™ study and determined that enterprises may realize an ROI of 500%+ by deploying Foursquare Attribution. Key benefits include an increase in revenue from incremental store visits, cost per store visit optimization, the ability to test and evaluate emerging media channels, and more.
CB Insights Names Foursquare Leader In Location-Based Marketing
CB Insights conducted a comprehensive analysis of the Location-Based Marketing landscape and ranked Foursquare the top player, exceeding 12 technology vendors profiled. Foursquare differentiators included privacy-focused practices, integrations with major platforms, customization options and technical support.
Forrester Determines 250%+ ROI with Foursquare Places
A Total Economic Impact™ study by Forrester Consulting determined that enterprises may realize an ROI of 250%+ by deploying Foursquare Places. Notable benefits include improved customer insights, improved decision making, more informed go-to-market approach, better product mix by location, tech stack consolidation, and reduction in manual processes.
