CB Insights names Foursquare #1 leader in location intelligence

CB Insights, a trusted source of technology market and business intelligence, has recognized Foursquare as the top industry leader in Location Intelligence.

For this analysis, CB Insights defines the Location Intelligence market as one that provides businesses with actionable insights into how consumers interact with physical spaces, allowing for data-driven decision making in industries such as real estate, retail, telecommunications, financial services and advertising. Read CB Insights’ full analysis of Location Intelligence platforms here.

Foursquare stood out from industry peers and emerged as the #1 leader in the Location Intelligence market, exceeding 13 private technology vendors profiled.


Why was Foursquare recognized as #1 in Location Intelligence?

Key market differentiators that CB Insights cited for Foursquare’s leading position include:

  • Foursquare has access to first-party location data with stronger Point of Interest (POI) coverage, providing more accurate and detailed location intelligence compared to competitors relying on third-party data sources
  • Foursquare offers advanced visit detection methodologies and cutting-edge tools for geospatial and time-based joins, delivering a more seamless user experience and a stronger feature set
  • Foursquare is an independent provider with a strong privacy stance

In an in-depth analysis of the Location Intelligence landscape, Foursquare achieved a Scorecard of 9.6 out of 10 – more than a point higher than the score given to the closest ranking industry peer.


Execution and Market Strength

CB Insights leverages data and analyst insight to identify and rank leading companies in a given industry, displaying providers’ positions visually in an Execution, Strength, and Positioning (ESP) Matrix. Companies are selected for final inclusion in the matrix based on overall quality as well as strength of signals pertaining to their Market and Execution. The data visualization below displays how Foursquare is positioned compared to other Location Intelligence platforms like Carto and Unacast.


Expert analysts recognize the growing importance of location intelligence across a range of use cases

CB Insights is well known for predicting emerging trends, anticipating changing market dynamics, and identifying future challenges. Their objective is to empower every organization to make better decisions about technology, informing strategic business decisions. With comprehensive research across the technology ecosystem, they’ve determined that location intelligence “offers a crucial tool for businesses looking to stay competitive in an ever-changing landscape.” Location intelligence has a wide range of use cases, powering business decisions like site selection, supply chain optimization, advertising attribution, and CRM data enrichment. CB Insights foresees that location intelligence will become increasingly important as privacy regulations and changing consumer behaviors make it more difficult to gather accurate geospatial data.

The team of expert analysts set out to examine all of the different providers that offer solutions such as location analytics to help businesses optimize their operations and improve the customer experience and drive customer satisfaction. Key features that they look for include accurate and reliable location analytics, real-time data analysis and data visualization, and location-based advertising opportunities with precise targeting. Integrating thousands of unique data points to determine each company’s positioning relative to its peers, CB Insights delivers an objective, visual representation of the market in anESP Matrix, and Rankings outlining each player’s competitive advantage, pricing model, and key product features.


It’s an honor to be recognized as the market leader in the CB Insights analysis of the Location Intelligence landscape. These findings underline the importance of location data quality, innovation, and prioritizing consumer privacy. Location intelligence’s ability to understand places and movement should be a given. Foursquare stood out because of our unrivaled accuracy, powered by deep machine learning and sophisticated data science, as well as cutting-edge tools for spatial analytics like Foursquare Studio and a privacy-forward approach.

For more on this CB Insights analysis of the Location Intelligence landscape and its methodology, download the full report here.

To learn more about our cutting-edge tools, check out the APIs and SDKs in our developer suite, as well as Foursquare Studio and Attribution.

See how Foursquare can take your business to the next level

Reviewed By: Ariel Eck

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