In March, TouchTunes, the largest interactive entertainment platform with more than 65K jukeboxes in bars around the U.S., layered in Foursquare’s Movement SDK. TouchTunes was one of the first consumer brands to leverage Foursquare’s passive location technology, and the results are impressive, with the brand dramatically increasing app engagement and songs purchased.
To understand how it all came together, we created a timeline that illustrates specifically how TouchTunes leveraged proximity marketing with data for value-add experiences that are personalized — and effective.
For more information about Foursquare and how can Movement SDK can power precise proximity marketing programs in your mobile app, visit https://foursquare.com/products/Movement-sdk.
And if you’d like to read about how easy it was for TouchTunes to integrate Movement SDK, visit our Foursquare Developer blog at https://location.foursquare.com/developer/blog/