Challenge:
A top apparel and workwear destination faced a significant challenge in demonstrating the real-world impact of their digital marketing campaigns. Despite strong online engagement, they struggled to correlate their marketing efforts directly with increased foot traffic to their physical stores. They needed a reliable way to measure the effectiveness of campaigns in driving in-store visits and ultimately increasing sales.
Solutions
To address this challenge, the retailer partnered with TikTok and integrated Foursquare’s leading location-based omnichannel measurement solution. This collaboration allowed them to precisely track how their digital marketing campaigns influenced customer behavior and drove foot traffic to their stores. By utilizing Foursquare’s robust measurement solution and TikTok’s extensive advertising platform, they gain actionable insights into campaign performance.
Results:
The client was able to prove their most recent campaign achieved an impressive increase in in-store traffic with a 9.2% behavioral lift in visitation to their locations.
