Welcome back to Foursquare! After nearly three years away, what were some of the main factors that drew you back to Foursquare?
When I left Foursquare, I wanted to gain more experience within the GTM org while exploring other technologies. It was a tough decision; I remember feeling sad to leave and always thought it was a possibility that I would return. When Gary reached out to tell me about FSQ’s evolving products, adding sales data to our Attribution product with Sales Impact, and focusing on moving fast (product and growth), it was music to my ears. I’m excited to lean into the new product enhancements in order to drive revenue growth for our customers. I also can’t wait to meet all the new faces that have joined since I left!
What were some of the greatest lessons you learned as VP of Sales at Adelaide? How will you apply this knowledge to your new role at Foursquare?
My role at Adelaide was very much a tip of the spear position. I was challenged to drive revenue out of territories that had no revenue at all. As I leaned into selling and mentoring the team, I learned just how important past relationships are. The trust I had built with past clients became a currency I could exchange for face time with potential new customers for Adelaide. Building trust through consultative selling (whether new or existing clients) proved to be the most effective way of winning new clients and growing them over time.
What are you most excited about as you reacclimate to FSQ and your new role?
I’m eager to get to know everyone and learn about the culture and how it has evolved over time. I can’t wait to spend time with my new team members and strategize on how we can grow our business together. Most of all, I’m excited to take on the challenges of my new role.
Have you found that emerging tech trends are impacting revenue teams? Do you plan to utilize any of these new tools in your revenue strategy?
It’s probably no surprise, but there has been a significant focus on leveraging AI in order to support sales outreach/prospecting, meeting analytics, email follow-ups, and knowledge bases. I think there is a place for AI in the sales process, but in its current form, it still needs a bit of handholding. I do plan to bring on tools to help the team streamline workflow, but I would be getting ahead of myself if I made recommendations without seeing how the current process is working and what we already have access to today.
What is your vision for the future of Foursquare, and what part do you see yourself playing in its fulfillment?
My vision is to accelerate FSQ on its journey of being growth focused, to be a champion of our customers internally, and to nurture a culture of curiosity that sparks innovation. I hope to inspire this through leading by example, spending time with our customers, and asking what can we do to be better for our clients and what can FSQ do better to support their growth.
When employees join (in your case, rejoin) Foursquare, they’re always asked to share a fun fact. What’s your fun fact?
I have a full house! Two male Dobermans, 1 Golden Retriever, 1 Siamese Cat, 3 daughters, and then there is me and my fiance. To say the least, we are outnumbered in more ways than one. Also, I’m not very good with these types of exercises, so I asked ChatGPT for help with what people usually use for fun facts.
