Of all the industries impacted by the COVID-19 pandemic, travel & hospitality (T&H) is certainly among the hardest hit. As the industry continues to navigate the many ups and downs of shifting consumer behaviors, demands, and needs, Foursquare is here to help by providing the point of interest (POI) and visitation data companies need to not only understand but stay ahead of such shifts.
In recognition of Foursquare’s proven record in helping T&H companies succeed and innovate, Amazon Web Services (AWS) has granted us AWS Travel and Hospitality Competency status. Foursquare is one of the first data providers in AWS to be awarded this designation.
What is the AWS Travel and Hospitality Competency?
AWS established the Competency Program to help its customers identify AWS partners with deep industry experience and expertise. In other words, the program helps AWS customers sort through a myriad of vendors and solutions in the AWS Marketplace and, for example, find a data provider capable of meeting their unique and nuanced needs.
“Foursquare is proud to be a provider on AWS Data Exchange to achieve AWS Travel and Hospitality Competency status, as this designation underscores the quality and reliability of our location data,” said Lea Purcell, Vice President of Enterprise Business Development, Foursquare. “Our company has a long history of supplying some of the world’s leading travel and hospitality brands with highly valuable location data and insights, and we believe that location technology will be a crucial component to helping travel and hospitality brands not just survive the COVID-19 era, but significantly accelerate industry-wide transformation.”
Why did Foursquare receive this recognition?
Foursquare currently services an array of T&H customers on AWS Data Exchange and through underlying data workloads entirely built on AWS. In awarding the Travel & Hospitality Competency to Foursquare, numerous customer use cases were thoroughly vetted by solutions architects and industry experts at AWS, as well as a technical audit of Foursquare’s data infrastructure.
With 100M+ points of interest sourced globally, FSQ/Places powers map-building and search & discovery features for the world’s largest travel and hospitality brands. A recent partnership with Foursquare, AWS Data Exchange, and Yum! Brands helped the dining giant improve strategic decision-making and market analysis.
“Our teams across the globe are in constant need of hyper-local and accurate data to power our site selection and other geospatial use cases,” said Nikhil Jain, Senior Director, Data Science, Yum! Brands. “Working with Foursquare and AWS Data Exchange has enabled us to seamlessly procure the exact point-of-interest data set we needed across dozens of markets. All while being delivered to us directly in the cloud, alongside our data analytics and tools.”
Want to learn more about how FSQ/Places can help you reach your T&H goals? Reach out to Foursquare using the form below.