Foursquare and Korem, a geospatial expert shop, announced a new partnership today that will bring Foursquare’s location technology offerings to Korem’s expanded network of enterprises across a variety of industries – including retail, energy, insurance, and telecommunications.
“We partnered with Korem not only because of their ability to provide complete turnkey geospatial solutions, but also because their customer-centric model aligns with our approach to building Foursquare. This partnership is all about combining best-in-class capabilities to expand geospatial offerings for more enterprise customers,” said Rob Jonas, CRO at Foursquare.
Using location data to add clarity to changing consumer behaviors due to the pandemic
The COVID-19 pandemic has caused demographic patterns to change rapidly, rendering data that was collected even one year ago more or less irrelevant when it comes to understanding how consumers behave today. Mobile location data can help provide the insights needed to keep pace with changing consumer behaviors and preferences.
“Our clients deserve best-in-class technology and data to solve today’s challenges relative to their respective industries. With the acquisition of Placed and the merger with Factual, Foursquare has positioned itself as one of the most innovative location technology companies, providing rich and dynamic data. Our partnership is a logical step to bring a seamless offering for clients,” said Jean-Sébastien Guy, President of Korem.
Partnering to preserve privacy
Protecting privacy and security is a top priority for both companies, especially as the amount of data being created and collected every day continues to increase. Foursquare seeks partners who adhere to its commitment and ethical standards surrounding privacy.
“At Korem, we know that location data is some of the most sensitive data out there. Therefore, privacy has always been a top priority for us. Since day one of the partnership process, Foursquare has demonstrated that they put data security and privacy at the forefront of their offerings, and we know how important it is for the market,” said Yan Trudeau, Partner Development Manager at Korem.
Interested in discussing geospatial technology opportunities for your business? Reach out to Foursquare.