What makes Foursquare Proximity unique?
Unparalleled customization and granularity
Build highly-customized geofences to accurately target consumers near relevant on-site locations. Apply filters by categories, chains, localities, and more to boost campaign efficiency and promote visits to your business.
Intuitive, complementary UI with expert support
Leverage advanced location-based targeting in a few simple clicks using our self-serve Proximity Designer, or tap into our in-house experts to help tailor geofences to maximize campaign goals. Easily pair with our segmentation Audience Designer within one unified UI.
Expansive Places dataset or ability to bring your own
Take advantage of Foursquare’s best-in-class POI data, upload your own lat/long coordinates or polygon datasets, or use a combination of both to precisely target consumers with personalized advertising.
Privacy-focused geotargeting solution
Put privacy at the forefront. At Foursquare, we prioritize data privacy and security, obtaining appropriate consent and enabling opt-out. Proximity is a privacy-by-design product that allows marketers to reach consumers without any PII or customer data sharing required.
Drive foot traffic to your business with geolocation advertising
ROI
Decrease in customer Cost-Per-Action (CPA)
Greater scale
Higher incremental revenue
Proximity unlocked
How it works
Proximity directly connects to your programmatic advertising platforms, where they will validate users within the geofence boundaries by matching impression lat/longs to the geofence lat/longs before serving an ad.
Who it’s for
Marketers amongst brands and agencies use Proximity to build custom polygon or point-radius geofences across industries – including retail, dining, travel, and more – capturing their target audience at key moments of receptivity.
Why it matters
Geo-targeting tools like Proximity are essential for maximizing ROAS and minimizing waste. In fact, 90% of marketers saw higher sales and 84% reported increased engagement with location-based marketing.
Proximity in action
Personalized path-to-purchase influence
Reach consumers in the ideal buying mindset with personalized advertising as they engage in activities before or after visiting your store.
Competitive conquesting
Target consumers who are currently visiting competitive locations with enticing offers to win over market share.
Event-based advertising
Strengthen brand recall by amplifying ad exposure to consumers during in-person events, ensuring your brand stays top-of-mind through frequent and strategically timed interactions.
Delivery & trade area targeting
Connect with consumers within a meaningful service polygon, such as delivery zones or trade areas, through targeted promotions and localized offers.
Your preferred partners are also ours
Enjoy turnkey activation to reach customers at the speed of programmatic.
We have deep integrations everywhere you buy.
Real-world results
Driving in-store visits and awareness for Jack in the Box’s new menu item
Vistar Media leveraged Foursquare Proximity to enable Jack in the Box to strategically engage with consumers within a 2-mile radius of their restaurant locations. In conjunction, they leveraged FSQ Audience to target people that frequented fast-casual restaurants and FSQ Attribution to measure campaign success.
The campaign saw an 8.8% increase in behavior lift and generated over 1.3 million in-store visits for Jack in the Box.
“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives,” said Jamie Ogus, Senior Regional Marketing Manager at Jack in the Box.
Improving market share and awareness of Bon & Biv seltzers
Using Foursquare’s real-time audience targeting, Bon & Viv delivered 7.5 million mobile ads to fans during games at 27 NFL stadiums leading into the playoffs.
Foursquare Proximity helped Anheuser-Busch InBev generate a 28% lift in ad recall, 31% increase in brand recall, and 18% lift in purchase intent.
Leader in location-based marketing
CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
Start leveraging the power of geolocation to reach consumers in real-time
Try our Proximity Designer for free. Reach out to us for access.