Volume

Metric	Name	Alias
Frequency	`impressionsPerPanelist`	`freq`, `frequency`
Impressions	`impressions`
Impression Index	`impressionIndex`
Reach	`projectedCampaignReach`	`reach`
Reach Percentage (Exclusive to dimensions: age, audience, children, education, ethnicity, gender, income, relationship status)	`reachPercent`	`percentUsers`
Revenue	`revenue`	`sales`
Spend	`adSpend`	`spend`
Visitors	`visitors`

Performance

Metric	Name	Alias
Behavioral Lift (Exclusive to dimension: placement)	`newVisitation`	`behavioralLift`
Behavioral Lift Confidence	`newVisitationConfidence`	`behavioralLiftConfidence`, `incrementalActionConfidence`
Behavioral Lift Index	`newVisitationIndex`	`behavioralLiftIndex`
Behavioral Lift Index Confidence	`newVisitationIndexConfidence`	`behavioralLiftIndexConfidence`
Behavioral Lift Revenue	`newVisitationRevenue`	`behavioralLiftRevenue`, `behavioralLiftSales`
Behavioral Lift Store Visits (Excluded dimensions: audience, business, top category)	`newVisitationVisits`	`behavioralLiftVisits`, `incrementalActions`
Cost per Behavioral Lift Visit	`costPerNewVisitationVisit`	`cpblv`, `costPerBehavioralLiftVisit`, `cpia`, `costPerIncrementalAction`
Cost per Standard Lift Visit	`costPerLiftStoreVisit`	`cplv`, `costPerLiftVisit`, `cpslv`, `costPerStandardLiftVisit`
Cost per Store Visit	`costPerStoreVisit`	`cpv`, `costPerVisit`, `cpa`, `costPerAction`
Cost per Store Visitor	`costPerStoreVisitor`
Conversion Rate: Baseline	`baselineConversionRate`	`baselineCvr`
Conversion Rate: Exposed	`conversionRate`	`cvr`
Conversion Rate: Returning	`returningConversionRate`	`returningCvr`, `behavioralBaselineCvr`, `behavioralBaselineConversionRate`
Standard Lift (Exclusive to dimension: placement)	`lift`	`standardLift`
Standard Lift Confidence	`liftConfidence`	`standardLiftConfidence`
Standard Lift Revenue	`liftedRevenue`	`liftRevenue`, `liftSales` ,`standardLiftRevenue`, `standardLiftSales`
Store Visits	`visits`	`onlineConversions`, `hybridConversions`
Visitor Percentage (Exclusive to dimensions: audience, time to first visit)	`percentVisitors`	`percentConvertingUsers`
Optimization Index	`optimizationIndex`
T-Score (Exclusive to dimensions: subplacement, tactic)	`tScore`
Lift Confidence T-Score (Exclusive to dimensions: subplacement, tactic)	`liftConfidenceTScore`
Behavioral Lift Confidence T-Score (Exclusive to dimensions: subplacement, tactic)	`newVisitationConfidenceT`	`behavioralLiftConfidenceTScore`, `newVisitationConfidenceTScore`
Relative Volume

Comparative Performance

Metric	Name	Alias
Reach Performance (Exclusive to dimension: placement)	`reachPerformance`
Conversion Rate Performance (Exclusive to dimension: placement)	`conversionRatePerformance`	`cvrPerformance`
Cost per Store Visit Performance (Exclusive to dimension: placement)	`costPerStoreVisitPerformance`	`costPerVisitPerformance`, `cpvPerformance`, `costPerActionPerformance`, `cpaPerformance`

Venue Level

Metric	Name	Alias
Attributable Visits (Exclusive to dimensions: DMA, placement, venue)	`attributableVisits`	`attributableActions`
Attributable Conversion Rate (Exclusive to dimensions: DMA, placement, venue)	`attributableConversionRate`	`attributableCvr`
Cost per Attributable Visit (Exclusive to dimensions: DMA, placement, venue)	`costPerAttributableStoreVisit`	`attributableCpv`, `attributableCostPerVisit`, `attributableCostPerStoreVisit`, `costPerAttributableAction`