What makes Foursquare Proximity unique?
Unparalleled customization and granularity
Build custom geofences to target consumers near key locations, using filters like categories, chains, and localities to boost efficiency and drive visits to your business.
Intuitive, complementary UI with expert support
Use advanced location-based targeting in a few simple clicks with our self-serve Proximity Designer, or tap into our experts for tailored support. Elevate your targeting by building custom audience segments in one unified UI.
Expansive Places data or the ability to bring your own
Take advantage of Foursquare’s best-in-class POI data, upload your own lat/long coordinates or polygon datasets, or use a combination of both for precise programmatic targeting.
Privacy-focused geotargeting solution
Put privacy first with Proximity: a privacy-by-design solution enabling marketers to reach consumers without PII or data sharing. We responsibly collect and use location data, hold partners accountable, and lead in advocacy.
ROI
Decrease in customer Cost-Per-Action (CPA)
Greater scale
Higher incremental revenue
Proximity in action
Personalized path-to-purchase influence
Reach consumers in the ideal buying mindset with personalized advertising as they engage in activities before or after visiting your store.
Competitive conquesting
Target consumers who are currently visiting competitive locations with enticing offers to win over market share.
Event-based advertising
Strengthen brand recall by amplifying ad exposure to consumers during in-person events, ensuring your brand stays top-of-mind through frequent and strategically timed interactions.
Delivery & trade area targeting
Connect with consumers within a meaningful service polygon, such as delivery zones or trade areas, through targeted promotions and localized offers.
Your preferred partners are also ours
Enjoy turnkey activation to reach customers at the speed of programmatic.
We have deep integrations everywhere you buy.
Launching Q1 ad campaigns? Unlock powerful location-based strategies to boost your ROI.
Seize key Q1 opportunities—like Valentine’s Day, the Super Bowl, and Easter—with tailored geofencing strategies and audience recommendations designed to maximize your impact. Access our Q1 2025 Location-Based Targeting Guide for free today.
Proximity unlocked
How it works
Proximity directly connects to your programmatic advertising platforms, where they will validate users within the geofence boundaries by matching impression lat/longs to the geofence lat/longs before serving an ad.
Who it’s for
Marketers amongst brands and agencies use Proximity to build custom polygon or point-radius geofences across industries – including retail, dining, travel, and more – capturing their target audience at key moments of receptivity.
Why it matters
Geo-targeting tools like Proximity are essential for maximizing ROAS and minimizing waste. In fact, 90% of marketers saw higher sales and 84% reported increased engagement with location-based marketing.
Leader in location-based marketing
CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
Real-world results
Conquering competition to increase Jack in the Box foot traffic
8.8%
lift in foot traffic using FSQ Audience & Proximity
“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.” – Jamie Ogus Senior Regional Marketing Manager, Jack in the Box
Real-time geotargeting to boost brand awareness at NFL stadiums
18%
lift in purchase intent
Anheuser-Busch InBev used Foursquare Proximity to connect with fans at NFL stadiums during games. They delivered millions of mobile ads promoting Bon & Viv beverages, achieving measurable increases in brand recall, ad recall, and purchase intent.
Targeting made simple for you
Get started with Foursquare Proximity
Reach consumers when they’re most likely to engage using real-time geotargeting.