In 2023, 7-Eleven wanted to rebrand their iconic Slurpee drinks for a new generation, Gen Z, to boost brand awareness and increase store visits. They partnered with Pinterest using their Showcase ads to engage with them online. Pinterest then leveraged Foursquare Attribution to drive in-store visits demonstrating ad effectiveness, and helping 7-Eleven achieve their goal of getting this new generation engaged online and into physical stores.
Key results
Lift in store visits among people who visited a 7-Eleven a few times in the past year
Lift increase in brand favorability from 18-to-24-year olds
Solutions
Tapping into Foursquare’s deep location expertise, 7-Eleven successfully tracked the efficiency of Pinterest’s Showcase ads in driving in-store traffic. As a result, the Pinterest ads drove a 2% lift in total visits to 7-Eleven stores, including a 60% lift among people who had visited a 7-Eleven a few times in the past year, and a 20% lift among people who hadn’t visited a 7-Eleven in the past year at all.
