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FSQ Faces: Arianna Vogel, Senior Director, Product Marketing

July 25, 2024

We’re excited to share our latest conversation with Arianna Vogel, Senior Director of Product Marketing at Foursquare. Arianna leads the…

Bring Your Own Data: why the “BYOD” approach is the next frontier of location intelligence

July 23, 2024

While the ever-evolving needs of business continue to change, one key aspect of the future remains steadfast: high–quality data will…

How Retailers can Maximize Holiday Sales with Location Intelligence

July 9, 2024

The holiday season is a magical time for consumers and retailers alike. The joy of gift-giving, the festive atmosphere, and…

Forrester Total Economic Impact™ of Foursquare Targeting

July 8, 2024

Reach your customers where they are in real-time by leveraging Foursquare Targeting. Recently, Forrester Consulting conducted a Total Economic Impact™…

Understanding The Customer Journey At Every Stage

July 1, 2024

Navigating the complex world of consumer behavior In today’s hyper-connected world, brands have an unprecedented level of access to consumers.…

Foursquare Wins 2024 SAMMY Award for Groundbreaking Geospatial Innovation

June 26, 2024

We are proud to announce that Foursquare was named a winner for the 2024 Business Intelligence Group Sales and Marketing…

Maximize Your Back-to-School Shopping Campaign Success with Location Intelligence

June 26, 2024

In the world of retail, understanding consumer behavior is the cornerstone of success, especially during crucial periods like back-to-school (BTS)…

What’s Possible: Strategies for Marketers to Thrive in 2024 and Beyond

May 2, 2024

As we step into the ever-evolving and complex marketing landscape, one thing remains unquestionable: change is constant. With new technologies,…

FSQ Faces: Josh Kanagy, SVP, Global Sales

April 29, 2024

We are excited to announce that Josh Kanagy has joined Foursquare’s leadership team as Senior Vice President of Global Sales.…

The Importance of Multi-Touch Attribution

April 18, 2024

If businesses wish to increase success with digital marketing, they must consider multi-touch attribution (MTA). MTA is a more precise…

FSQ Faces – Alicia Donovan Brainerd, Director, Engineering

April 17, 2024

We are excited to welcome Alicia Donovan Brainerd to Foursquare as a Director of Engineering! Together, we’ll learn more about…

Using Foursquare’s Places API to Enhance User Experience

April 11, 2024

The digital age has changed the way we find information. Instead of flipping through the Yellow Pages, users turn to…

Phones, Lambdas and the Joy of Snap-to-Place Technology

April 10, 2024

Before diving into lambdas, trees, and joy functions, we’ll start this overview of Foursquare’s Snap-to-Place technology with background on unique…

Building More Contextualized App Experiences with Location-based SDKs

March 28, 2024

Location is a key consideration for app developers who want to provide a better experience for users. Location-based SDKs are…

How In-Person Meetups Catalyze Innovation

March 26, 2024

In the Flatiron District of New York City, Foursquare’s headquarters serves as a major hub for hosting regular meetups for…

What Lies Ahead: Academic Insights into 2024 and Beyond

March 21, 2024

It’s no secret that academic researchers are a wealth of knowledge. They continuously strive to learn and discover new topics…

Personalization APIs 101

March 14, 2024

Personalization is a key consideration for brands to maintain a competitive advantage. It provides tailored recommendations and customized messaging to…