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Understanding Location-Based Targeting and How It Can Elevate Your Q1 Campaigns
December 11, 2024Advertisers are constantly seeking innovative ways to connect with their audience. One approach that has transformed marketing across channels– including…
Foursquare Open Source Places: A new foundational dataset for the geospatial community
November 19, 2024At each stage of rapid technology expansion and adoption, one can identify core open source software that led to significant…
Introducing: The Foursquare Geospatial Intelligence Platform
October 31, 2024Foursquare has been at the forefront of location-based technology for over fifteen years. Through our consumer apps, SDKs, software, and…
Capture Holiday Shoppers with Location-Based Targeting: Maximizing Year-End Budgets
October 24, 2024As the year winds down, marketers are often faced with the challenge of making the most of their remaining ad…
How Location Intelligence on Small Businesses Provides a Competitive Edge
October 18, 2024As the industry leader for all things geospatial, Foursquare deeply understands locations. Not just the major chains, the McDonalds and…
Fsq Faces: John Wadsworth, VP Account Management
October 14, 2024Welcome back to Foursquare! After nearly three years away, what were some of the main factors that drew you back…
Four Takeaways from Foursquare Attribution Summit: Embracing Geospatial Data for Future Innovations
October 10, 2024At our recent Attribution Summit, we gathered with agencies, brands, and publishing platforms to dive into our most recent innovations…
Foursquare’s New Places Engine: Crowdsourcing Redefined with Human-AI Agent Collaboration
October 8, 2024Leveraging accurate location data unlocks powerful opportunities across your business. With precise, comprehensive, and fresh points-of-interest data, you can enrich…
How Foursquare Built The Most Powerful Attribution Solution
September 30, 2024In today’s complex advertising landscape, understanding the true impact of omnichannel campaigns is crucial for marketers. Foursquare Attribution allows advertisers…
FSQ Faces: James HuYoung, General Counsel
September 24, 2024We want to reintroduce James, Foursquare’s new General Counsel Congratulations on your promo! What are you most excited about as…
FAQ: The Relationship Between GeoAI, GIS, Generative AI, & Data Analytics
September 17, 2024In the complicated world of geospatial data, analytics, and artificial intelligence, you may be wondering… how do I keep up?…
Introducing Sales Impact: FSQ Attribution from Exposure to Visit to Purchase
September 10, 2024Today, we are thrilled to announce the latest innovation to Foursquare Attribution, Sales Impact. Sales Impact empowers marketers to measure…
FSQ Faces: Lindsey Kintner, Global Head of Sales
September 9, 2024Lindsey Kintner is a seasoned leader with over 20 years of experience across sales. Today, we welcome Lindsey to Foursquare…
Foursquare Data Platform: From Fragmentation to Control (Plane)
August 27, 2024In our previous blog post, we explored how the modern data platform is an unbundled version of a traditional warehouse.…
How Retailers Are Elevating Strategies with GeoAI & Emerging Technologies
August 22, 2024GeoAI…machine learning…artificial intelligence—these terms have become more than just buzzwords in recent years; they represent a transformative shift in how…
FSQ Faces: Vikram Gundeti, Chief Technology Officer
August 15, 2024Vikram Gundeti is now the Chief Technology Officer at Foursquare. A seasoned data expert with many patents to his name,…
Minimizing Wasted Ad Spend: Making Every Dollar Count
August 14, 2024Wasted digital advertising spend hit a record $123 million in the second quarter of 2024. This figure is up $25…
Modern Data Platform: An Unbundling of a Traditional Data Warehouse
August 6, 2024My software engineering career began in 2004 at Teradata, a data warehouse company, where I worked on various components of…
Deck the Halls with Data
August 1, 2024Elevating Holiday Marketing with Location Intelligence Across Dining, Travel, Retail, and More Is it the holiday season already? For marketers,…
FSQ Faces: Arianna Vogel, Senior Director, Product Marketing
July 25, 2024We’re excited to share our latest conversation with Arianna Vogel, Senior Director of Product Marketing at Foursquare. Arianna leads the…