Insights

Foursquare Insights: Top Trends From Year 2 Of The Pandemic

  • Foursquare
  • March 18, 2022

Will we see a return to normalcy in year 3?

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People are on the move again, visiting nightlife spots, stadiums, and airports. Yet, many are still not going into the office. People are shopping brick and mortar again, but increasingly taking advantage of buy-online-pickup-in-store. We’ve examined foot traffic data, along with survey data, from the past year to better understand the ever-evolving landscape.

Check out our latest report, where we take a look back at how consumer behaviors shifted over the course of the 2nd year of the pandemic, what we might expect to see in the months to come, and how location will play an important role.

In this report, you’ll learn about…

  • Shifts in consumer movement amidst COVID variants. Location data reveals that despite the Omicron wave, the proportion of Americans visiting airports and restaurants nearly doubled from December 2020 to December 2021. But which destinations and brands are best capitalizing on these upticks in visits?
  • The impact of other macroeconomic events, such as inflation and supply chain disruptions. Our data shows that shoppers are making more trips and cross-shopping more than usual – a pivot from the one-stop-shopping behavior we saw in 2020.
  • The importance of examining observed behaviors in addition to (or instead of) reported behavior. While 67% of Americans stated in survey data that they’ve returned to their offices, location data reveals that only 23% of Americans visited an office 3+ times between May-October 2021, indicating that people may be overstating their presence in the office.
  • And more!

You can also find the data behind this report on Amazon Marketplace.