Foursquare Insights: Sports Fans

Are people ready to attend live sporting events?

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In the early days of the pandemic, sporting events worldwide were cancelled and postponed amidst unprecedented uncertainty. But in 2021, live sporting events returned, and as more and more people got vaccinated, the crowds began to grow.

Check out our latest report to better understand how consumers approached live sports between June and September of 2021 – and what this could signify for sports fans’ behaviors moving forward.

In this report, you’ll learn about…

  • The current state of attendance at live sporting events in the U.S. Foursquare data reveals that 23% of Americans visited a stadium in recent months. But which cities and sports are seeing the biggest turnout?
  • The future of live sports attendance. Our data shows that visits to stadiums were up +69% from the beginning of April to the end of September this year. Will traffic continue to pick up in 2022?
  • Which consumers are most likely to watch live sports. Location data reveals that 39% of people who visited stadiums this summer were under 35 years old – but which sports are drawing the youngest fan base?
  • And much more!