Insights

Foursquare Insights: Holiday Retail Predictions

  • Foursquare
  • December 2, 2021

How will supply chain issues and COVID variants affect shopping behavior?

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In 2020, holiday shopping looked quite different from past years, as retailers adapted to accommodate mask mandates, occupancy limitations and renewed interest in buy-online-pickup-in-store. This year, in addition to new variants of COVID-19, shoppers are grappling with supply chain problems, leading to inventory shortages and shipping delays.

Download our latest report for new retail trends and predictions based on location data.

In this report, you’ll learn about…

  • The current state of in-store shopping in the U.S. Foursquare data reveals that 62% of Americans intend to shop both in-stores and online this holiday season. But which types of stores are poised to see the most foot traffic?
  • The impact of supply chain disruption on brand loyalty. Location data shows an uptick in visitation to multiple similar stores on the same day. Which brands and retail categories are seeing the most cross-shopping?
  • And much more!