Just in time for a summer that’s sure to be filled with road trips and adventures, Foursquare is excited to announce that GasBuddy, the leading travel and navigation app for saving money on gas, is the newest Pilgrim SDK partner.
GasBuddy – which recently reached #1 in the iOS App Store – helps users find gas stations and score savings at the pump. Foursquare’s location technology will be used to not only help remind drivers to use their Pay with GasBuddy card at the pump to save money, but also find the gas stations with the best prices on their route.
“GasBuddy is a much-loved app that heavily relies on precise location to inform our users of where they can find and save money on fuel, the second largest household expense. We need a partner who can deliver the value and reliability our users expect from us,” said Mark Coffey, executive vice president of strategic partnerships at GasBuddy. “Foursquare’s data scale, best-in-class tech, and privacy-leading reputation fueled our decision to work with them as our exclusive location SDK provider.”
How does this location technology work?
Pilgrim SDK utilizes a dual approach to provide partners with as many robust and flexible options as possible:
- Our proprietary Snap-to-Place technology, trained by more than 15 billion signals over the past 12 years, enables precision at scale. For GasBuddy, Snap-to-Place is well-aligned for sending real-time notifications to mobile users to prompt payment with their card to lock in savings and retrieve gas credits.
- Pilgrim also includes the ability to leverage unlimited geofencing (based on specific regions, zip codes, DMAs, and other details), which is perfect for GasBuddy’s more broad-based use cases, such as notifying users of nearby gas stations and surfacing optimal pricing options.
Beyond these consumer engagement use cases, Pilgrim’s visit event data will also power GasBuddy’s Fuel And Convenience Business Pages, which help gas stations and convenience stores reach more consumers and promote their brand and locations. Foursquare’s data will help such businesses monitor foot traffic levels, which can help inform strategies around inventory planning, marketing efforts, location performance and much more.
Keeping consumers and their privacy at the forefront.
Protecting consumer privacy and delivering real value to consumers is core to Foursquare’s mission as a company. Our products – including Pilgrim – are built according to the mantra of privacy-by-design, and we align with our partners to ensure the platinum grade standards inherent in our owned and operated apps (Foursquare City Guide, Swarm and Panel app).
“Based on our observations, GasBuddy has exhibited impressive location and tracking opt-in rates – as much as 10 – 12x higher than current general industry averages – further accentuating the benefit their app provides to its users,” said Patrick Hu, Managing Director, Business Development & Product Partnerships at Foursquare. “At a basic level, GasBuddy’s use of location tech helps people save money and time. This clear value-exchange, paired with their thoughtful approach to privacy and uncompromising focus on driving innovation in travel and mobility attracted Foursquare to GasBuddy as a strategic partner – we look forward to collaborating for years to come.”
Want to learn more about how Pilgrim SDK can help you drive your business forward? Contact us using the form below.
