Inflation is at its highest level in 40 years and has pushed up the prices of most consumer goods & services, including housing, transportation and food.
Americans are spending more on everyday essentials, forcing many to reevaluate priorities and make adjustments such as cutting back on dining out, opting to brew coffee at home vs. visiting a favorite coffee shop, spending less on nonessentials and switching to more affordable products to cut costs.
In today’s world, location data is more important than ever to uncover how consumer behavior is changing and assess what this means for brands & marketers.
In this report, we take a closer look at how inflation has impacted consumer behavior IRL with visitation to places like fast food restaurants, coffee shops and various retail stores over the past year (June 2021 through June 2022).