Loyalty – it’s the bread and butter of any quick-service restaurant’s (QSR) success. And after the last year and a half, the entire restaurant industry is on high alert to not only attract customers back into their businesses, but retain their following of loyal visitors.
Every year (with the exception of last year, because, you know, COVID-19) Foursquare releases its QSR Loyalty Index Report, which provides the most accurate assessment of customer loyalty. With a deep understanding of how people move around the real world, Foursquare is uniquely positioned to measure loyalty based on true consumer behavior, rather than reported behavior and brand perception.
Download the full report to learn:
- Which brands are getting customer loyalty RIGHT?
- What strategies are these brands deploying to win over repeat customers?
- How can location data boost your customer loyalty strategy?