Quick Service Restaurant (QSR) Loyalty Index Report

  • October 18, 2022

Year one of the Covid-19 pandemic was one of historic change for the QSR industry. Despite facing a slew of unforeseen challenges, fast food chains fared far better than other dining categories, proving that agility and innovation are key ingredients to staying relevant amidst shifting habits.

This past year came with its own set of challenges for QSR brands to confront — from the emergence of the Omicron variant and supply chain issues to labor challenges and most recently: inflation, resulting in growing demand for deals and offers as well as value menus.

According to research from Bluedot, over 80% of survey respondents reported changing dining habits due to price lifts, and 2/3 [of survey respondents] are downloading more apps or joining additional loyalty programs to access offers. Increasing demand for priced-right menus, value deals and loyalty rewards presents an opportunity for QSR brands to not only attract new customers, but also retain them as loyal, repeat customers.

Despite the ever-changing landscape, our foot traffic analysis is proof positive that it’s possible to build a dedicated fan base amidst times of great uncertainty. Developing a loyal customer base is a top priority for QSRs, and our latest Loyalty Index Report provides the most accurate assessment of customer loyalty. With a deep understanding of how people move around the real world, Foursquare is uniquely positioned to measure loyalty based on true consumer behavior, rather than reported behavior and brand perception.

In this report, you’ll learn…

  • The methodology behind the Foursquare Loyalty Index
  • The rankings of America’s leading QSRs in terms of customer loyalty
    (plus, year-over-year changes & audience specific rankings)
  • Data-driven strategies to boost QSR customer loyalty