Location-Driven Marketing Strategies for Q4

  • August 22, 2022

What marketers need to know for Q4 based on location-based consumer insights

Location Driven Marketing

These days, big celebrations and life events aren’t what they used to be. As certain aspects of normalcy resume, emerging macroeconomic factors (such as supply chain & staffing issues and inflation) are starting to influence how consumers move throughout the physical world. With so much uncertainty still ahead and perennial behavioral trends upended, how can leading brands most effectively reach consumers?

In this report, we take a closer look at foot traffic patterns to various places of interest (across dining, travel, nightlife, entertainment + more) during key moments & holidays throughout Q4 2021 to help brands reach consumers more effectively this fall.

Foursquare analyzes consumer behavior based on foot traffic data from millions of Americans that make up our always-on panel. For the purpose of this report, all data is aggregated and normalized against U.S. Census data to remove any age, gender & geographical bias.