Location data and technology understands the places people visit in real-time. Not only does it unlock the power of places and movement, but it also builds bridges between digital spaces and physical spaces to uncover hidden insights, improve customer experiences and achieve better business outcomes. 92% of commercial real estate execs are leveraging and increasing their spend on location intelligence to enhance their business. Wonder why?
Foursquare recently partnered with 451 Research (part of S&P Global) to conduct a study examining the current and future value of location technology within the commercial real estate market. The research surveyed 100+ decision-makers and practitioners within the United States commercial real estate sector, and we shared the findings in a webinar.
In this webinar, Foursquare’s Director of Marketing Ariel Eck and 451 Research’s Lead Analyst, Sheryl Kingstone discussed the key research insights. You’ll learn:
- How location technology drives competitive differentiation amongst commercial real estate professionals
- How commercial real estate organizations’ investments in location intelligence drives positive business outcomes
- How to overcome key challenges in utilizing location intelligence to its full potential
- And more!