Report

How To Conduct Trade Area Analyses With Location Intelligence

  • October 18, 2022
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Are you considering opening up offices in a downtown area? Or evaluating whether to close existing retail or restaurant locations in a central business district? What data are you using to make these critical decisions?

The commercial real estate ecosystem is changing rapidly, making it more important than ever to utilize location intelligence to keep up with shifting market trends, make timely investments and maintain competitive differentiation.

In this report, we explore best practices for how businesses can leverage location technology to analyze trade areas and inform smarter business decisions.

We then conduct a sample analysis of 7 central business districts across the United States, using foot traffic patterns from the past year to assess key trade areas.