How To Build More Engaging Experiences With Location Technology

  • August 11, 2022

Explore how location intelligence powers more engaging experiences in consumer apps like delivery services

FSQ Leveraging Location Data

Delivery services have seen a surge in popularity since the onset of the pandemic. As consumers’ behavioral preferences and comfort levels evolve, delivery services such as Grubhub, Uber Eats and DoorDash offer Americans convenience and peace of mind while ordering a meal or even groceries. This unprecedented growth is on track to continue with over 185 million people expected to use online delivery services by 2025.

But how does America’s dining & delivery behavior vary across the country What types of cuisines are Americans most likely to order in New York City vs Nashville? Or in Seattle vs. Boston? And what can POI data tell us about accessibility vs. demand for different types of cuisine?

In this report, we take a closer look at how brands & marketers can leverage location data to better understand consumers’ dining and food delivery preferences across 12 major U.S. cities, with a deep dive into the dining landscape in Boston, Massachusetts.