Generation Z, or ‘Gen Z’, consists of 65 million people in the United States. Last year, they became the largest generation, constituting roughly 1/3 of the global population and surpassing Millennials and Baby Boomers, respectively.
Gen Z is coming of age. While the eldest member of this generation is only now entering their 25th year, these young consumers collectively have an estimated buying power of $150 billion in the U.S. alone.
While some generalizations about Gen Zs’ behaviors, interests and preferences may certainly be true, we suspect there’s bound to be a multitude of unique nuances within this expansive generation.
In our latest research analysis, we took a closer look at foot traffic patterns of the elder Gen Z population (18-24) based on various life stages, lifestyles & geographies to help brands & marketers identify and distinguish these unique and digitally savvy consumers.