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Studying the Home Improvement Boom

  • Foursquare
  • April 26, 2022
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Remote work, the desire for more space and low interest rates made real estate the hottest commodity of 2020. This boom in the housing market resulted in a huge uptick in home improvement activity across the country.

According to the National Association of Home Builders*, remodeling activity rose 13% from 2020 to 2021 and is on pace for slower but still solid growth this year (2022).

Location data suggests that this is only the beginning of the home improvement boom in America.

In this report, we take a closer look at shopper behavior and foot traffic patterns to hardware stores in 2021 vs 2020 to help home improvement retailers identify and capitalize on key learnings and trends in 2022.

Check out our latest report to learn more about the Home Improvement Boom.