Insights

Q2 2022 Seasonal Strategy Guide: Spring forward

  • Foursquare
  • February 9, 2022

What to know about consumer behaviors in April, May, and June.

Seasonal Strategy
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While 2022 has only just begun, Q2 will be here before you know it. Before each quarter, Foursquare releases a report of key trends you need to know, along with behavioral patterns surrounding major holidays and cultural tentpoles. Brands across industries can use these insights to identify the right audiences to reach, the right moments to engage with them, and what messaging will resonate.

In this report, we examine location data from Q2 of 2021 and take a deep dive into consumer behavior surrounding Mother’s Day and Father’s Day, Memorial Day, and more.

Check out the report to learn:

  • Which Q2 events will draw consumers to restaurants and nightlife spots in greater numbers
  • How travel will pick up around certain dates more than others
  • Where consumers will go to shop for gifts for loved ones
  • And much more!