In Conversation: How To Quantify The Total Economic Impact™ of Attribution

  • Foursquare
  • June 21, 2022

Understanding complex customer journeys and proving ROI are some of the biggest challenges that marketers face. How do you truly know if your advertising is making an impact? Foursquare’s Attribution has the solution, directly tying ad spend to store visits, with the most accurate attribution available for marketers.

Foursquare recently commissioned Forrester Consulting to conduct a Total Economic Impact™ study, a robust financial business analysis to examine the return on investment (ROI) enterprises may realize by deploying Foursquare’s Attribution. The research provides businesses with a framework to evaluate the potential financial impact of Foursquare’s Attribution on their organizations.

Watch the video to learn more about the findings of the study. Our guest speaker, Forrester Consulting’s Total Economic Impact Senior Consultant Veronica Iles sat down with Foursquare’s Director of B2B Marketing Ariel Eck to discuss key findings from the research. You’ll learn:

  • The quantifiable benefits businesses can expect from utilizing location-driven attribution solutions
  • How omnichannel measurement drives cost savings for advertisers