Insights

Foursquare Insights: Black Friday Learnings

  • Foursquare
  • December 20, 2021

How are brick and mortar retailers faring so far this holiday season?

MSD 979 BlackFriday Image
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Check out our latest analysis around consumers’ shopping behavior on Black Friday 2021, and what this may indicate for retailers in the months to come.

In this report, you’ll learn about…

  • The current state of brick and mortar shopping in the U.S. Foursquare data reveals that 59% of Americans visited at least one retail store over Black Friday weekend this year. But which types of stores saw the biggest upticks compared to last year?
  • Which consumers are most likely to shop in stores this holiday season. Location data reveals that retail visitation has picked up most amongst consumers 55+. But how is visitation from younger shoppers trending? And will foot traffic continue to pick up in 2022?
  • The impact of buy-online-pickup-in-store on holiday shopping habits. Our data shows that 40% of shopping trips over Black Friday weekend lasted less than 15 minutes. But where are consumers still taking time to browse in stores?
  • And much more!