We’ve examined foot traffic data in recent months to gain a deeper understanding of consumers’ patterns and preferences around dining, from dine-in to drive-thru, to take-out to cooking at home.
Download our latest report, where we take a closer look at how consumers’ dining habits are shifting, and what businesses should expect in the months to come.
In this report, you’ll learn about key trends such as…
- Buying fresh and local, in lieu of one-stop grocery shopping. Butchers, farmers markets and bakeries are all seeing a notable increase in penetration year over year. Our data also shows that consumers are making more frequent trips to the grocery store.
- The return of late night dining. Foursquare data indicates that late night dining is on the rise again, while fewer people are going out for breakfast. But which chains are seeing the most traffic?
- Gen Z and females are dining out more. Location data shows that while restaurants are still relying heavily on Gen X patrons (making up 44% of traffic in late 2021), Gen Z is going out to eat more and more. Restaurants are also drawing more female diners than in years past.
- And more!