Insights

COVID-19 Year-In-Review: Impact on consumer behavior

  • Foursquare
  • March 15, 2021

Using location data to monitor shifts in consumer behaviors during Year One of the COVID-19 pandemic

CV 19
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March 11th marked one full year since the World Health Organization officially declared the COVID-19 outbreak to be a pandemic. In the days that followed, the world seemed to stop: travel bans went into effect, states issued stay-at-home orders, and many people left their homes only to buy the essentials. But in the subsequent months, people began to adjust to life during a pandemic – they picked up new hobbies, explored outdoor adventures, learned new skills, and much more.

Since the early days of the outbreak, Foursquare has continuously examined foot traffic data to better understand how consumers’ behaviors changed as a result of the pandemic. Throughout the year, we’ve shared our insights to help industries – including retail, dining, and travel – adapt to the shifts, and now, we’re sharing a full year-in-review report.

Download the full report to learn more about:

What were the key trends in consumer behavior from the first year?

  • How did hard-hit businesses – such as bars and nightlife venues – fare as the pandemic continued?
  • What retail categories saw an uptick in foot traffic due to the pandemic?
  • What trends can brands expect to continue throughout 2021?
  • How can location data and technology help businesses bounce back in 2021 and beyond?